NASCAR TRUCK RACING COMES TO THE BIG EASY Big Easy Motor Sports NEW ORLEANS, LA 504-287-7268 www.BigEasyMotorSports.com

Big Easy Motor Sports Race Management Team Dedicated to bringing the NASCAR experience to the Greater New Orleans Region of Louisiana Bring out very best of the community and add to what makes New Orleans a great city Provide a great and memorable experience for local and tourist fans Generate revenue for the local economy through partnerships with our sponsors www.BigEasyMotorSports.com

Big Easy Motor Sports Goals: Nonprofit institution to lead our youth towards a productive future and help communities throughout the Greater New Orleans area We will fund after-school/summer programs to allow kids of all ages to learn about trade and business skills. Training will include internships in the garage, the retail store, the restaurant, the office, and marketing departments. We will promote the NASCAR Diversity Program by providing at risk Teens with mentorship and preparation to become future leaders and earn scholarships to NASCAR Crew Member Training School. www.BigEasyMotorSports.com

Product First Non-Profit team with a Dedicated Mentoring Program for At-Risk Youth RACE to EDUCATION, NASCAR Acceleration Nation, NASCAR Diversity Program Tourist and Eco-Friendly State of the Art Team Headquarters and Training Facility, A NASCAR-Themed Restaurant and Retail Souvenir Team Store Marketing and Publicity for Sponsors and Supporters in the community Build a Championship-caliber NASCAR Camping World Truck Series Race team, and create stronger Brand Loyalty for our Sponsors among the youth, residents of our area, and all visitors in Greater New Orleans Area. www.BigEasyMotorSports.com

Big Easy Motor Sports Race Team STRATEGY www.BigEasyMotorSports.com

NASCAR Target vs. Louisiana Demographics 38% Female/ 62% Male 38% w/ College Degree 18%Retired/ Unemployed ; 10% Part-Time; 72% Full Time Average Age 25-44 Years Old 50% of kids 7-17 report being NASCAR fans 64% Married 51% of NASCAR fans earn >$50,000 22% of NASCAR fans are Minorities 49% Female/ 51% Male 21% w/ College degree LA May 2014 unemployment 6.3% < national rate of 5.8% Mean age 35.8 years 37% of 4.6 million, Tourists 18-49-year-olds 51.3% of 9.4 million Per capita income $24,300, household income $45,365 GNO has a fairly diverse population with 63% Caucasian, 32% African American, Hispanics 4%, Asian, 2% American Indian 1% www.BigEasyMotorSports.com

New Orleans: 9.5 Million Visitors 2014 Louisiana attracted 27.3 million visitors in 2013, resulting in $10.8 billion in total visitor spending 9.52 million visitors in 2014 to drive New Orleans' $6.81 billion tourism industry that employs 152,000 people fuels our state and local economy Oil and gas industry, shipbuilding, aerospace manufacturing, internationally-known universities and hospitals, top convention destination 6th largest US cruise port, a million tourists in 2014 Visitors with income of $150,000+ rose to 17.1%; 22.7% have a household income of over $100,000 www.BigEasyMotorSports.com

The Hottest Sport in America #1 Sport in Fan Brand Loyalty #1 Spectator Sport #2 Rated Regular Season Sport on Television #3 in Licensed Products Broadcast in more than 150 countries in 20 languages Average attendance at NASCAR race is 100,000 people Total NASCAR attendance 3.6 million Annual worth of NASCAR television contract $560 Million 10 month Race Season, Sustained Market www.BigEasyMotorSports.com

89% fans agree when a NASCAR logo is associated with a company= quality. Fans are 3X as likely to buy NASCAR sponsors products & services 66% of fans are willing to pay more to buy a sponsor’s product. Fans purchase more NASCAR related merchandise over fans of other sports, over $700 annually on NASCAR products Thrilling and exciting entertainment, a sport that has traditional values, where fans have a real sense of belonging Brand Loyalty www.BigEasyMotorSports.com

NASCAR Camping World Truck Series Features full size, American made trucks in tough, side by side racing, a favorite among fans who like powerful, fast trucks since 1995 With at least 22 events in 19 venues across the US and Canada, Average of 30,000 attendees, some events exceed 50,000 Half of all NASCAR fans are NASCAR Camping World Truck Series fans More Fortune 500 companies participate in NASCAR than any other sport Over 75 million fans=1/5 of US population www.BigEasyMotorSports.com

Major Primary Sponsorship Sponsors will receive Name rights, Appearances, Logos on Uniforms, Race & Show truck/trailer, Passes to Race, Hospitality tent, & Pit Crew, and more in all races Showcase our Sponsors in more than 120+ different venues throughout North America, including Races, Festivals, and Appearances. Potential Fans= 9 million Tourists yearly and Greater New Orleans Region Population of 1.32 million (29% of Louisiana’s 4.6 million people, Ranked 45th in size) www.BigEasyMotorSports.com

Major Primary Sponsorship Display of the sponsor’s designated Logo, corporate information, and link to sponsor’s site on the Big Easy Motor Sports web site the entire season and printed promotional materials Writing and distribution of a press release announcing the sponsorship to all national racing trade publications and electronic outlets Use of the likeness of the driver, team owner, team members, Race Truck and transporter for advertisements, commercials, promotional literature, point-of-sale materials and packaging Rotate Sponsors throughout the season www.BigEasyMotorSports.com

Our Team Our race team and Sponsors will achieve a spotlight in our community with all that the Greater New Orleans Region has to offer Gaining the maximum exposure for every dollar spent as Big Easy Motor Sports Race Team introduces your brand to visitors & community all year round A committed team and organization that is dedicated to being a community leader as well as a great corporate partner for our sponsors See attached Sponsorship Proposal for More Details www.BigEasyMotorSports.com

NOT JUST NASCAR… NASCAR NEW ORLEANS STYLE www.BigEasyMotorSports.com

Big Easy Motor Sports NEW ORLEANS, LA 504-287-7268 www.BigEasyMotorSports.com