1. NASCAR TRUCK RACING COMES TO THE BIG EASY Big Easy Motor Sports

2. Big Easy Motor Sports Race Management Team Dedicated to bringing the NASCAR experience to the GNO area of Louisiana Bring out very best of the community and add to what makes New Orleans a great city Provide a great and memorable experience for the fans Generate revenue for the local economy through partnerships with our sponsors

3. VISION: More than Racing Build a Team that the Community can rally around Supporting our Youth Represent our Team and Sponsors to the nation and the world. We are not just NASCAR… “WE ARE NASCAR, NEW ORLEANS STYLE”

4. Big Easy Motor Sports Goals: Nonprofit institution to lead our youth towards a productive future and help communities throughout the Greater New Orleans area We will fund after-school/summer programs to allow kids of all ages to learn about trade and business skills. Training will include internships in the garage, the retail store, the restaurant, the office, and marketing departments. Our program will teach children the importance of a good education while having fun learning. Through the world of NASCAR, kids will learn Physics, Chemistry, and Business in a real world, the hands-on way.

5. Big Easy Motor Sports Goals: Also, to promote and extend the NASCAR Diversity Program by taking At-Risk Teens and providing them with mentorship and preparation to become future leaders and earn scholarships to NASCAR Crew Member Training School, where they can further their experience in the world of NASCAR We will interact with the youth of our area in unique ways that not only create brand awareness but also brand loyalty later in life.

6. Big Easy Motor Sports : Beyond Racetrack We will have a commanding presence and be an intricate part of the community. Appearances from our NASCAR team will increase awareness of the team mission at Local and National Festivals and Events. Our goal is to take marketing far beyond the racetrack & create stronger Brand Loyalty for our Sponsors. Tourists are an integral part of our target audience. New Orleans’ newest Tourism attraction will include Racing Team Complex.

7. Product First Non-Profit team with a Dedicated Mentoring Program for At-Risk Youth An Eco-Friendly State-Of-The-Art Team Headquarters and Training Facility A NASCAR-Themed Restaurant and Retail Souvenir Team Store Marketing and Publicity for Sponsors and Supporters in the community We plan to add to what makes New Orleans unique in every way

8. COMMUNITY INTRODUCTION, DRIVE NEW BUSINESS CULTIVATE RELATIONSHIPS IN COMMUNITY, MARKETING: ADVERTISE, PUBLICITY, PROMOTION, BRAND AWARENESS CORPORATE SPONSORS, COMMUNITY, GRASSROOTS TOURISTS FESTIVALS, EVENTS, GAME PROMOS, TV, RADIO, INTERNET, PRINT COMMUNITY MENTORSHIP, JOBS, TRAINING, REVENUE STRATEGY

9. NASCAR Camping World Truck Series NASCAR community is built on a shared passion for a sport unlike any other. With over 75 million fans, we want to attract the best talent and the most dedicated fans in the world. Features full size, American made trucks in tough, side by side racing With 22 events across the US and Canada, favorite among fans who like powerful, fast trucks

10. SPONSORSHIP Average Cost for a Camping World Truck Series Race Team is between $4 and $6 million dollars a race season from February through November Our goal is to be different, not seeking just one sponsor for our race team We want Community Compilation of Sponsors for our race team

11. Rotate as Primary/Major Associate Sponsors We have chosen to instead rotate All Sponsors as Primary and Major Associate Sponsors throughout the season so that there is a substantial reduction in cost to sponsors, without the sacrifice of losing market exposure or brand awareness. Will give sponsors more exposure at more events that attract consumers not only nationally but from around the world. In each of the 22 races, every one of the sponsors will rotate as being the Primary, and then each will be a Major Associate for 21 races.

12. 2014 Sponsorship Package MAJOR PRIMARY SPONSOR Twelve month Sponsorship endorsement period Ten month season, 22 races in 19 markets So much more than others No comparison Rotate as Primary and Major Associate Sponsors throughout the season

13. Major Primary Sponsorship As a MAJOR PRIMARY SPONSOR you will receive the benefit of a Primary sponsorship for one out of the 22 races. Then you will be a Major Associate for 21 races. Sponsors will receive Primary Associate value for less than the cost of minor sponsorship Showcase our sponsors in a total of more than 120+ different venues throughout North America Average cost, per event, per sponsor=$2500 Average value, per event, per sponsor=$10,000

14. ALL MAJOR PRIMARY SPONSORS FOR ALL 22 RACES: Display of the sponsor’s designated Logo, corporate information, and link to sponsor’s site on the Big Easy Motor Sports web site (Home and Sponsor pages) the entire season and printed promotional materials, as available Writing and distribution of a press release announcing the sponsorship to all national racing trade publications and electronic outlets including the Internet Media services support including a dedicated Media Services Manager

15. ALL MAJOR PRIMARY SPONSORS FOR ALL 22 RACES: Use of the likeness of the driver, team owner, team members, Race Truck and transporter for advertisements, commercials, promotional literature, point-of-sale materials and packaging where applicable Appearances in 20 New Orleans Metropolitan Community events NOLA MOTOR SPORTS Amenities that includes a Billboard and Day at the Racetrack Up to 50 people food and beverage Ride-a-longs in the Big Easy Motor Sports Race Truck

16. As the Primary Sponsor in 1 Race Name rights of the Race Truck in all references as the Primary Sponsor in 1 race, including the NASCAR entry in all media Two (2) Appearances by the Big Easy Motor Sports driver, 6-hour single-location appearances or as two (2) 3-hour appearances at locations within the same market, on the same day for trade shows, branch openings, sales meetings, vendor visits or production of advertisements, etc… 3 full days of show truck display in the race market

17. As the Primary Sponsor in 1 race Exclusive display of company’s designated logos on the hood, upper rear quarter panels of the Race Truck in its sponsor colors (See Decal locations 1, 2) As an Associate Sponsor in 21 races Display space on the rear quarter panel either behind the rear wheels or in front of the wheels and TV panel and top of deck lid (See Page for Decal Locations 3 and 4 )

18. As the Primary Sponsor in 1 race Host a 25-person customer entertainment event at the race track inclusive of tickets to the race; renting of the Hospitality tent area space; renting of the tent, tables and chairs; all food and beverages; all taxes and gratuities; center pieces; a public address speaker system; continuous music, and administrative staff. As an Associate Sponsor in 21 races 2 tickets to the race and passes to Hospitality tent

19. As the Primary Sponsor in 1 race Large name/logo display space on the Race Truck transporter and show truck trailer As an Associate Sponsor in 21 races Display space 2’ X 4’ on the Race Truck transporter and show truck trailer

20. As the Primary Sponsor in 1 race 3” X 10” name/logo display on the driver and crew fire suits and uniforms As an Associate Sponsor in 21 races 2” X 4” name/logo display space on uniforms

21. As the Primary Sponsor in 1 race 2 Honorary Pit Crew Member appointments (could be contest winner, key employee, vendor, etc…) 4 Pre-race Passes As an Associate Sponsor in 21 races Two (2) Pre-race passes

22. Major Primary Sponsorship Major Primary Sponsorship Investment = $290,000 Terms: Initial payment of $100,000 due upon contract signing. Balance due in ten (10) first-of-the month installments of $19,000 each beginning January 1, ending October 1, 2014. Professional management, administration and execution as provided by Big Easy Motor Sports personnel and appointed vendors.

23. Big Easy Motor Sports Is possible with Fans- Local, National, and International We plan to add to what makes New Orleans unique in every way.

24. Greater New Orleans Economy Oil and gas industry, shipbuilding, tourism and aerospace manufacturing Internationally-known universities and hospitals, top meeting and convention destinations TOURISM remains one of the top revenue generators

25. New Orleans 9 million Visitors 2012 $6 billion tourism industry that employs 75,000 people fuels our state and local economy Our visitors want to enjoy the full breadth of what New Orleans has to offer Numerous activities and several attractions A destination that offers an extraordinary experience every day of the year

26. 2012 RECORD Lt. Governor Jay Dardenne announced 2012 shattered previous tourism records, including pre-Katrina years Louisiana attracted 26.3 million visitors in 2012, resulting in $10.7 billion in total visitor spending

27. Tourist Audience Showcase our Sponsors in front of Tourists Another way our Sponsors will benefit from the 120+ events we plan to participate in throughout North America, including Races, Festivals, and Appearances. Our “community” will also include the millions of tourists who visit the area.

28. 20+ Chances to Showcase Our Team to the World Sugar Bowl Super Bowl New Orleans Bowl Mardi Gras Gretna Festival French Quarter Festival Jazz & Heritage Festival Cajun Zydeco Festival Essence Festival Daytona Bike Week Louisiana State Fair Zephyrs Baseball Oktoberfest Louisiana Seafood Festival Voodoo Music Experience Louisiana Swamp Festival Zurich Classic Golf Tournament Saints Training Camps Saints Football Pelicans Basketball VooDoo Arena Football 2014 NBA All Star Game Ponchatoula Strawberry Festival

29. Key Indicators in 2012 Lodging spending increased 17% Restaurant spending increased 9% Spending in bars and nightclubs jumped 10.4% Entertainment/recreation increased by 9% 76.1% of visitors for vacation/pleasure 13.8%, corporate, 10.1% general business 58% of business travelers extended their stay average of 2.1 nights

30. Port of New Orleans Cruise visitors comprised about 1.7% of the total number of visitor responses, and average of two nights in New Orleans Is now the 6 TH largest cruise port in the nation with nearly a million tourists in 2012 Cruise visitors also spend three times more here than at other ports

31. 2012 New Orleans Area Visitor Profile Proportion of visitors with income of $150,000+ rose to 17.2%; 22.3% have a household income of over $100,000 41.1% of New Orleans visitors were in town for the first time; 58.9% were repeat visitors Overnight visitation from: Texas, California, Florida and New York

32. Greater New Orleans Region, GNO Population of 1.32 million 29% share of Louisiana’s 4,601,893 people Ranked 45th in nation in size Large dense population, an attractive environment to offer products or services 8 parishes: Jefferson, Orleans, Plaquemines, St. Bernard, St. Charles, St. John the Baptist, St. Tammany and Washington

33. NASCAR Target Demographics 38% Female/ 62% Male 38% w/ College Degree 18% Retired/Unemployed; 10% Part-Time; 72% Full Time Average Age Between 25-44 Years Old 64% Married

34. NASCAR Target vs. Louisiana Demographics 40% Female/ 60% Male 38% w/ College Degree 18%Retired/ Unemployed ; 10% Part-Time; 72% Full Time Average Age 25-44 Years Old 50% of kids 7-17 report being NASCAR fans 64% Married 45% of NASCAR fans earn >$50,000 21% of NASCAR fans are Minorities 49% Female/ 51% Male 21% w/ College degree LA May 2013 unemployment 6.8% < national rate of 7.6% Mean age 35.8 years 37% of 4.6 million, Tourists 18-49- year-olds 51.3% of 9 million Per capita income $24,300, household income $45,365 GNO has a fairly diverse population with 63% Caucasian, 32% African American, Hispanics 4%, Asian 2% American Indian 1% One slide or 7?

35. Age Median age in the New Orleans Area is 35.8 years old Key demographic is the 18-44-year-old group, in Louisiana is 37% of the 4.6 million residents Amongst Tourists, the 18-49-year-old group comprises 51.3% of the nearly 9 million Visitors Age Composition U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop *18 – 2411%10%91 *25 – 3420%18%90 *35 – 4415%18%120 45 – 5423%27%117 55 – 6413% 100 65+18%14% 78 18 – 3431% 100 **18 – 4446% 100

36. U.S. Pop NASCAR Fans Index Fan vs. % Family w/ under 18 37%50%135 Family sport= greater presence of children among NASCAR fans than the U.S. population 50% of kids 7-17 report being NASCAR fans

37. Louisiana 49.32% of the population is Male and 50.68% is Female 40% NASCAR fans that are Women spend $250 million on NASCAR-licensed products 40% Female 60% Male GENDER NASCAR

38. Income Louisiana Per capita income is roughly $24,300 LA median household income of $45,365 per year 45% of NASCAR fans earn >$50,000 Income Distribution U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop Under $30,00031%32%103 $30,000 - $50,000 22%23%105 $50,000 - $70,000 15%17%113 $70,000 - $100,000 14%13%93 $100,000+18%15% 83 $50,000+47%45%96

39. Race GNO has a fairly diverse population with 63% Caucasian, 32% African American, Hispanics 4%, Asian 2% American Indian 1% 21% of NASCAR fans are Minorities

40. Education and Language In Louisiana, 79.2% of the population has obtained a high school degree 21% of the individuals have obtained a Bachelor’s degree 8% speak a language other than English at home

41. Employment May 2013 unemployment rate for Louisiana 6.8% Below the national rate of 7.6% during the same period Louisiana has a stable economy and is resilient in the face of macro economic conditions

42. Professional sports have evolved from just being a national pastime to big business entertainment Corporate sponsorship is a way to market their products and services 66% sponsorship dollar$ are given to sports 75 Million fans = 1/5 of U.S. are NASCAR Fans The Power of SPORTS

43. The Hottest Sport in America #1 Sport in Fan Brand Loyalty #1 Spectator sport #2 Rated regular season Sport on Television #3 in Licensed Products Broadcast in more than 150 countries and in 20 languages

44. Camping World Truck Series Average of 30,000 attendees, some events 50,000+ In 20+ states across United States and Canada Half of all NASCAR fans are NASCAR Camping World Truck Series fans

45. FOX SPORTS 1 #1 Rated Motorsports Series on Fox Sports 1 Home of all 22 live NASCAR Camping World Truck Series racing events #3 Rated Motorsports series on Cable Average of 800,000 viewers watch each NASCAR Camping World Truck Series event Household viewership has grown +76% since 2003, w/over 40 programs dedicated to NASCAR each week

46. In Print: “ NASCAR Illustrated”, “NASCAR Pole Position”, “Sporting News NASCAR Preview”, “NASCAR Official Member Magazine”, “NASCAR TV Guide Preview”, and the “NASCAR Hall of Fame Annual Yearbook” ESPN, Sports Illustrated…. On the Internet: NASCAR.com one of the top five sports sites, Over three million unique visitors each month Social Medial: Facebook, Twitter, Instagram On the Radio: Sirius XM Motor Racing Network

47. NASCAR fans are spending more time following NASCAR in Print, on Television, Radio, and the Internet NASCAR Fans purchase more NASCAR related merchandise over fans of other sports Hardcore fans spend over $700 annually on NASCAR products Fans

48. Q. How closely do you associate “________” with NASCAR? 57% 52% 50% 50% 48% 48% 47% 46% Athletes that are Regular People Genuine Straight Up Open to All Down to Earth Athletes I Admire Honorable Like a Big Family 80% 78% 69% 66% 64% 64% 62% Intense Competition Skillful Competitor Uniquely American Teamwork Thrilling and Exciting Edge of Seat Action Non-Stop Action Association with NASCAR (% Top 2 Box) Strong Association Heritage Drivers Applicable/”Relatable” “Stock” Cars Fun All Teams in All Events Power Performance Speed Sponsors Ambitious Aggressive “Absolutes” Strong Association + Source: Edgar, Dunn & Company, NASCAR Brand Study 2000 The NASCAR brand owns powerful, functional and emotional equities

49. NASCAR Fans: Not just a sport … it’s a lifestyle! Are more likely to consider trying, regularly consume, recommend, & consciously support a sponsor’s product or services Thrilling and exciting entertainment A sport that has traditional values, where fans have a real sense of belonging More Fortune 500 companies participate in NASCAR than any other sport

50. NASCAR changes the behaviors of consumers Fans are 3X as likely to buy NASCAR sponsors products and services 66% of fans are willing to pay more to buy a sponsor’s product Brand Loyalty

51. Fans Celebrate and Embrace Corporate Sponsorship in NASCAR NASCAR drivers could not run their cars without sponsors' support NASCAR is the kind of sport that needs corporate sponsorship I know which companies sponsor NASCAR and its drivers 92% 93% 85% 89% 87% 66% 0%20%40%60%80%100% % agree Hardcore FansCasual Fans

52. People Like Me Fans can easily identify with the drivers “Regular” physiques, “Regular” guys, “Role Models” Driving- Done by All In the U.S., there may be no activity more universal than driving an automobile Longest Season Competition Teams compete every week for right to race Every race is an “all-star race” Family Participation Wives and children of the NASCAR family are visible at the tracks and in victory lane celebrations Multi-generational sport for both Fans & Drivers Family developed & lead sport since 1948 NASCAR vs. Other Sports Auto racing is “Live” for approximately 10 months per year offering fans and sponsors many opportunities

53. Sense of Belonging Regular People Regular People Honorable Honorable Down to Earth Down to Earth Genuine Genuine Straight Up/Honest Straight Up/Honest Like a Big Family Like a Big Family Thrilling & Exciting Entertainment Speed & Power Speed & Power Edge of Seat Action Edge of Seat Action Skillful Competition Skillful Competition Intense Competition Intense Competition Play Never Stops Play Never Stops Daring/Courageous Daring/Courageous Unduplicated Sport Shared Values + + NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire

54. NASCAR Organizational Strengths NASCAR Brand Financial Health Sound Business Practices World Class Events Web Presence Professional Personalities Fan Base

55. Opportunities in New Orleans Increased Corporate Interest Access to World Business Centers Large / Dense Population of Potential Customers Access to Large African American and Tourist Population Tear Down Stereotypes Increase Popularity Development of Young Fans Economic Center Business Partnership Image Transformation Professional & College Sports Partners NFL New Orleans Saints NBA: New Orleans Pelicans AFL: New Orleans VooDoo Baseball: New Orleans Zephyrs College: LSU, Tulane University, UNO, Delgado, SUNO, ULL, Northwestern, USL, Nicholls State, McNeese, Grambling, Southern, etc.

56. Our NASCAR Race Team: Is about more than Racing We want to build a team around the Community We want to support our youth, use mentorship and training to become a part of NASCAR and use that knowledge in the world of marketing, engineering, chemistry, and business, etc.

57. Big Easy Motor Sports Will grow within the Greater New Orleans Region market and beyond, Keep our consumers engaged and connected, as society transforms toward being more technological and information driven Special attention to emerging media sources. Facebook, YouTube, Twitter, and more Our goal is to create Sponsorship awareness in the mind of the consumers in our area Represent our Team and Sponsors across the nation and around the world

58. Our Team Our race team will be exposed to consumers at 22 races through out North America, and 100+Events Sponsors will achieve more exposure in our community with all that the Greater New Orleans Region has to offer Gaining the maximum exposure for every dollar spent as Big Easy Motor Sports Race Team introduces your brand to visitors & community all year round A committed team and organization that is dedicated to being a community leader as well as a great corporate partner for our sponsors

59. NOT JUST NASCAR… NASCAR NEW ORLEANS STYLE Big Easy Motor Sports