Jocelyn DeMaio Jocelyn.DeMaio@TheHartford.com Building Your Brand Jocelyn DeMaio Jocelyn.DeMaio@TheHartford.com

What is a Personal Brand? How You View Yourself How Others View You Your Brand

Exercise – Identify Your Strengths

Communicate Your Brand

Exercise – Write Brand Statement

Tailor Your Style

T R U S T Build Credibility Transparent Respectful Useful Smart Thankful

Grow Your Personal Board of Directors & Network

Performance, Image, Exposure A Piece of PIE Performance, Image, Exposure

Exercise – Speed Networking

Reference List Coleman, Harvey. (2010) Empowering Yourself: The Organizational Game Revealed Bloomington, IN: AuthorHouse. Harris, Carla A. (2014) Strategize to Win: The New Way to Start Out, Step Up, or Start Over in Your Career. New York, NY: Hudson Press. Kaputa, Catherine. (2010) U R a Brand! How Smart People Brand Themselves for Business Success Boston, MA: Nicolas Brealey Publishing. Lock, Abby. Capture Your Personal Brand in One Sentence. Web. 09 Feb 2016 <http://www.theladders.com/career-advice/capture-personal-brand-one-sentence> Schawbel, Dan. (2010) Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future New York, NY: Kaplan Publishing.

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