H I – t e c h m a r k e t r e s e a r c h

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Presentation transcript:

H I – t e c h m a r k e t r e s e a r c h

About us SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI

Main activities: Market research Media research Sociological research Fieldwork is controlled by “Socis Basis Fieldwork” Management System Research is carried out under the ESOMAR Code

Company structure Client-service Dept. Technical Department Communication with clients Technical Department Data entering Technical support of projects Qualitative Dept. Management of qualitative studies Moderators Quantitative Dept. Management and control of fieldwork Retail-Audit Dept. Store-checking Mystery-shopping CATI Center Telephone interviewing

Our team Roman Ogloblin Managing Director info@socismr.com Julia Panchenko Head of Qualitative Department julia@socismr.com Daria Parfenova Head of Client-Service Department client-service@socismr.com Katya Mochalova Project Manager Natalia Panchenko CATI Manager Maria Kamkina Project Manager Lyuba Kulikova CATI Manager Asia Aitova CATI Manager Alexei Myasoedoff IT Manager Alexei Vinokuroff DP Manager

“Socis Russian Omnibus” We offer: 1. Customer research “Socis Russian Omnibus” “Barometer” target group analysis awareness/usage segmentation competitive position

We offer: 2. Brand research Packaging tests Price testing Product testing Retail trade network research SOCIS Ad-TEST SOCIS Price TEST Hall-TEST Retail audit

3. Advertising and media research We offer: 3. Advertising and media research Concept tests (by introducing a new brand name) SOCIS Ad-Test Ad effectiveness research (brand awareness and loyal consumers dynamics, competitive position) SOCIS Target Scan

Unique large-scale project “MediaMix Russia” We offer: 4. Media research Unique large-scale project “MediaMix Russia” representation of local markets up-to-date software DataFriend 5.5. an opportunity to plan campaigns using TV, press and radio at the same time making media plans using target group preferences

We offer: Mystery shopping 5. Personnel research Service companies Retail trade networks Restaurants Banks Quality of services

Facilities: Focus-room large one-way mirror comfortable client’s room professional audio equipment DVD recording simultaneous translation

Facilities: CATI-Center (60 workstations) Tracking and monitoring research Media research Omnibus research Measuring ad campaign effectiveness

Among our clients (fieldwork): MR industry IPSOS GFK COMCON - Research International A/R/M/I - Millward Brown ACNielsen IMCA Synovate GIM GMI IPK International (Germany) IRI - Infores (UK) TNS Infratest (Germany) Performance Research (USA) IRB Europe (Belgium) ICMA (Belgium) Evalueserve Produkt + Markt (Germany) Avantium (Spain) Plus Four (UK) Advertising MediaCom SPN Ogilvy PR Head Made Artvis Manufacturers / retailers Pentland Group plc Home centers

THANK YOU FOR YOUR ATTENTION! Prospect Oktyabrya, 47 150040 Yaroslavl, Russia Tel. +7 / 4852 73 03 66 Fax +7 / 4852 73 03 66 info@socismr.com www.socismr.com