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Presentation transcript:

Nike background

Nike was the Greek goddess of… Victory Speed Agility Shoes Smaller people

When was Nike founded? 1934 1980 1956 1964 1721

How many countries are Nike products sold in? 64 29 30 12 197

Where are Nike products made? Name 10 of these countries

How much did Nike spend every year on advertising, promotion and sponsorship in 2017? $242 million $503million $3.3 billion $981 million

Which is … how many times the GDP (wealth) of Gambia?

Which of the following is NOT sponsored by Nike? Roger Federer Cristiano Ronaldo Lionel Messi Michael Jordan

For your information………

In soccer, the group has a deal with the Brazilian national football squad worth $695m over 10 years to 2018 It also supplies the French, US and Chinese teams.  Other football endorsements in Europe include kit sponsorship deals with Barcelona, Paris St-Germain, Internazionale and 24 other top European clubs At the beginning of 2013, the group signed what is thought to be its richest deal to-date, securing a 10-year partnership with golfer Rory McIlroy for a rumoured $250m.

Which of the following sport brands does Nike own? Adidas Under Armour Converse Chuck Taylor All Stars

Nike is an example of a _______________ __________ (TNC) Nike is an example of a _______________ __________ (TNC). Nike both _________ and ________ its goods in foreign countries. Its headquarters is in ______ , _____, USA but its products are manufactured _____________ in over _____________ factories And sold in over _____ countries. Most clothing is made in the ____ East region of the continent of _____ and the greatest percentage of footwear is made in the country of ___________ . Most of its sales are made in _ EDC countries. It is estimated that the company directly and indirectly employs ______________ people worldwide. The highest sponsorship deal Nike has for an athlete is with __________ /___________ which is worth $______million per year. Jordan, sells, manufactures, 60, Michael, transnational, Oregon, corporation, Portland, 64, 645, L, S, M, Asia, Vietnam, 1 million, worldwide,

Direct Marketing?

Nike research