1. United is not only a soccer club but also a business…
Manchester United
”The Red Devils”
Established in 1878
14 times winners of the league
The most well known soccer club in the world
Successful 90’s
Turnover over £130 mil
Traded on stock exchange
United is not only a soccer club but also a business…

2. Business idea Football-team Cable network - MUTV
Financial/banking institution
Merchandise souvenier shops
Museum
Conference and catering
Popular free- service
It is all about the brand…

3. Sponsorship – opportunity for partnership
Manchester
Large fan base
Promotion together
Sharing customers
Marketing worldwide
Well known
consumer brands
Partners
Promotion togheter
Too big brands together
Budweisser using the fan base of United
In TV commercials MU can be recognized by Americans
They got the whole world in their hands…

4. Getting Global Outlet stores Broadcasting Preseason games Internet
Different markets, different strategies…

5. Merchandising -> Licensing
Great Britain
R&D
Japanese market
Production
Marketing
Sales and
services
Long term strategy to develop commercial activities on an international basis
Opportunity to seek specialist partners in product and marketing worldwide
JSV - leading sport retailer
important costumer for NIKE
5 year deal
25 stores accross the country
However, USA is not Japan…

6. Reds pitch into US market
R&D
Production
Marketing
Sales and
services
Upstream
Downstream
Upstream
Downstream
R&D
Production
Marketing
Sales and
services
Sharing marketing information
Developing sponsorship
Exchange in merchandising
Developing cross promotional programmes
Sharing sporting knowledge
So….

7. Conclusions United is not only a soccer club but also a business
It is all about the brand
Different strategies in different continents
E-business Yes or No?
Clever strategy to enter Japanese market at this time…
Big Challenge to reach the US market
Partnership with market-leading companies in different fields