Business Plan By S C Sharada

Entrepreneur Who is an entrepreneur? What does he do? How does he do it?

What does he do? Creates value !! He/she is a problem solver Identifies a problem Generates ideas Provides innovative solutions Creates value !!

What is a Business Plan? It translates the idea into a commercial activity It summarizes all aspects of a business Describes stages in a project R & D stage Idea stage Pilot production Commercial production stage Explains the history, operations and future in a nutshell Helps in decision making Dynamic document

Business Plan to address…. Why? - What is the problem or value proposition addressed by the project ? Why is it being proposed? Objective ? What? - What are the major products/service deliverables? What are the project requirements ? What do you bring to the project ? Who? - Who will be involved and what will be their responsibilities? Promoters ? When?- What is the project timeline and when will particularly meaningful points, referred to as milestones, be complete?

Essentials…. Prepared carefully & comprehensively Not too lengthy Customise Attractive to the investor/lender Facilitate your project implementation

What to ensure….. Technical Feasibility Product/Service- what it does Demonstrate proof of concept / Build prototype Market acceptability Source of market data Value Proposition (promise of value to be delivered) & USP Competition & SWOT Commercial Viability Pricing Strategy Timelines Finances People

Vision, Mission, Values Vision 2025 By 2025, 25% of the world’s population will experience the Tata commitment to improving the quality of life of customers and communities. As a result, Tata will be amongst the 25 most admired corporate and employer brands globally, with a market capitalisation comparable to the 25 most valuable companies in the world. Mission To improve the quality of life of the communities we serve globally through long-term stakeholder value creation based on Leadership with Trust.