Behavioural Insights and the Change to Walking Program Enabling more walking for transport Behavioural Insights and the Change to Walking Program Alice Woodruff Director – Active City

What I will talk about Change to Walking Program Nudging and behavioural insights Approaches for influencing complex behaviours Change to Walking case studies and results Some lessons for future programs

Change to Walking Testing use of behavioural insights to increase walking for short trips Real-world testing and evaluation Five projects across different settings Short delivery timeline

Changing people’s “choice architecture”

One Day in 5 Escape the Drive Some elements Direct invitation Specific information Community events Incentives Support week Walking trips increased 38% from average 3.9 to 5.4 Potential to integrate with future infrastructure

Park and Walk Challenge Some elements Park further away - associate new behaviour with existing routine Direct invitation Specific information Prompts: weekly reminders Incentives Participants physical activity increased 42% following challenge

Program results

Learning for future intervention design

Alice Woodruff Director, Active City alice@activecity.com.au