1. TRAVELING TO EVENTS AND RECREATIONAL AREAS smooth, safe, sustainable and comfy

2. WHY THE CHALLENGE Social traveling is vast part of traffic motives (>40% on average, >75% on Sundays) Influencing travel behaviour has become very important Influencing travel behaviour most effective in event travel

3. IMPORTANT FOR THE EVENT, TOO EVENT IS FUN Traffic Is A disaster

4. INGREDIENTS OF THE APPROACH 1. Ex ante analysis LocationTraffic/mobilityExternal factors VisitorsEnvironmentData Time/duration 2. Blueprint event traffic script 3. Integrating ‘old scool’ event travel management and Event travel 2.0

6. TARGET GROUP Road authorityLicensing adminstration Event organisations

7. LINKING EVERYTHING Mobility management Traffic management Emergency services Parking management Communication/ information Crowd management

8. FIRST: MAKE PROFILE Location Visitors (origin, target group) Time (date known/unknown, fixed/variable end) Traffic and transport Environment Data

9. FROM PROFILE TO APPROACH

10. EVENT TRAVEL 2.0 From To

11. CHALLENGES Event travel is the top spot where people van be easily persuaded to MM-solutions (no routine trips, travel time less important). How to dig this gold? With apps and social media? Compulsory for permits for events?