Media studies: Advertising

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Presentation transcript:

Media studies: Advertising Focus on : target audience, logo/branding, slogan

Target audience The target audience is the particular demographic in society that an advertisement is aimed at e.g. teenagers aged between 12-16, parents, women aged between 16-30. A company will have to make sure that their advertisement appeals to their target audience.

Identify the target audience for the following: Rice Krispies: https://www.youtube.com/watch?v=m1m3x4WBTXQ&index=1 0&list=PLWYRzBXFZzyxZrEi-MC59Gdz7S-JRmMyc What features of this ad make it appeal to the target audience? Gillette: https://www.youtube.com/watch?v=SgHE79eeVDc Celebrity endorsement

Branding Branding: creating a name, design or symbol to distinguish your product from other products. Identify the brands from the following logos. Who will be the first to complete this exercise?

Re-branding is a very expensive exercise. Recently for example, the company Eircom spent €16m re- naming and rebranding their company as Eir. https://www.youtube.com/watch?v=Dmgh9-SjndA Why do you think they needed to re-brand?

Slogan Slogans are short, memorable groups of words used to help sell a product. e.g. L’Oreal: ‘Because I’m worth it’; Boots: ‘Trust Boots’ Homework: write down the slogans used by 10 different companies. Pick 2 slogans and explain why you think they are effective.