2. Social Media Terms

3. USP
Unique Selling Proposition
Twitch
Unique Value Proposition

4. Target Audience Intended audience Target marketing
Who is your KEY customer
Some companies even create a “beachhead market”

5. Brand Customer Total Experience
Logo + Slogan + design scheme + exactly what the customer can expect from you?
When I come to your store/shop/etc … what is my experience like?

6. Market Research Quantitative – Who? Use Social media to tell you
Qualitative – Why?

7. Golden Rule of Social Media
No Sales Pitches

8. Marketing Mix Product Price Place Promotion
Some say “People” is the 5th P … that’s really your target market

9. Product
What are you going to sell?

10. Price
What’s your price?

11. Place
Where will you sell?

12. Promotion
How will you promote your product?

13. Types of Promotion
Primary: entire industry, entire class of goods/services, great for new product, new service
Secondary: specific brand

14. Institutional
Public Service
Public Relations

15. Disadvantages of Promotion
Deceptive
Manipulative
Offensive
Stereotypes
Plays on fears

16. Let’s Practice

17. Pick a partner Choose two social media events from super bowl Write:
Brand, USP
the 4 P’s of marketing
Target Market
Kind of promotion: institutional or??