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Getting the Most out of Demand-Driven Acquisition

Overview EBLs History with DDA Why DDA? Overview of EBLs DDA Planning and Managing a DDA Programme

EBLs History with PDA/DDA Developed in collaboration with academic libraries and publishers Presented joint paper with CERN on topic of ILL and DDA at IFLA Interlending and Document Delivery conference Launched EBL with DDA model Swinburne University (AU) –first library to load whole EBL catalogue in OPAC and enabled automated STL and auto-purchasing (still using DDA today) Approximately 60% of our worldwide customers are using some version of DDA EBL has 7 years+ of experience with DDA

Why Libraries are using EBLs Demand Driven Acquisition… Some of the benefits of demand-driven access… Provides critical mass of widest selection of titles available to patrons - competition with Google / Amazon Budget goes toward funding what actually gets used Eliminates time required for selectors to search for titles and purchase Patrons access most up to date content - new titles are immediately available when added to catalogue Provides alternative to ILL Titles selected through DDA circulate 3-5 times more than those selected upfront

Overview of EBLs DDA Demand-driven access takes advantage of the immediacy of the digital medium… EBLs Demand-driven Acquisition enables libraries to make ebooks visible to patrons without purchasing the titles outright. Titles can then be rented or purchased according to pre defined rules as needed by patrons. –Access to non-owned either through library OPAC (by loading MARC records) and/or within the EBL platform –5 minutes free browsing for non-owned titles –Beyond the browse period, libraries decide what permissions apply

Overview of EBLs DDA Libraries choose which access permissions to use: Mediated Access – Beyond browse period, patrons can request or recommend books to library Library is alerted of patron requests Libraries can choose to either purchase or rent requested titles (or not) Non-mediated short-term loan – Beyond browse period, patrons automatically trigger a one-time short-term loan (rental) of an ebook. Automated short-term loans can be price-mediated (i.e. rental over £20 is mediated) Auto-purchase – Auto-purchase triggered on the first access or after designated number of short-term loans (i.e. after 2 nd or 3 rd access) STL Pricing: 1day = ~ 10% list price 1 week = ~ 15% list price 2 week = ~ 20% list price 4 week = ~ 25% list price

Planning a DDA Programme Set a budget and timeframe Rate of expenditure depends on many factors but most commonly: Number of patrons accessing content Number of remote users Number of titles being made available Your librarys 'digital footprint' Define your values and expectations Ownership vs. access What do you want to achieve?

EBLs Mediated DDA

EBLs Budget Management Tools EBL provides range of tools to help you easily manage your DDA program… Budget / Deposit tracking tools and alerts Daily, Weekly, or Monthly expenditure alerts Manage multiple budgets – per subject area/fund code Weekly or monthly invoices and statements Subject/fund-code differentiated alerts – for acquisitions and/or requests Shape usage - STL limit per user (per day or week) / browse before download Price limits on STL or purchase price

EBLs Budget Management Tools

Marketing your DDA service to your patrons Level of marketing may depend on desired outcomes – potential for affecting behaviour? Most basic way to market service is through adding MARC records to OPAC or exposure through discovery layer Market the service PR for being responsive to users input and choice Greater awareness promotes understanding Customise automated alerts and messages to facilitate interaction and gather feedback Customise messaging throughout site for better user experience

Usage and Customization Tools EBL provides range of tools to help you easily manage your DDA program… Customizable Alerts for library and users Custom messaging on site and in alerts Detailed real-time usage (including COUNTER) and invoice reports Optional data-mining tools – provides deeper analytical data about who is using what (injected into usage and invoice reports) Purchase trigger – move up or down Profile can be adjusted at any time

Customise Alerts & Site Customise messaging on the web site to better set user expectations and explain what is happening and why.

Customise Alerts & Site Customise alerts to better communicate policies and access options with patrons. Alerts can be used as a subliminal way to market the service the library is providing and solicit feedback from patrons.

Customise Alerts & Site

Analyse your stats EBL offers both COUNTER compliant and custom usage and invoice reports DDA usage and invoice reports give wealth of information for analysing program Consult with your vendor to help with analysis Identify and understand trends Revisit budget, profiles and settings based on analysis DDA statistics provide powerful justification for budget assignment and program performance

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