Creativity Chapter 12 12-1.

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Presentation transcript:

Creativity Chapter 12 12-1

Creativity and Its Characteristics Person Degree and Situation Talent, Learned Skills, Situational Factors Product and Process 12-2

Individual Creativity Interaction of personal and situational factors People are creative when they have: Domain-relevant skills Creativity-relevant skills Task motivation Factors inhibiting creativity: Extrinsic rewards Evaluation apprehension Stuck in one’s own paradigms 12-3

Group Creativity Problems With Group Creativity Groups produce fewer ideas than sum of individuals Group Dynamic Factors Negative/critical communication climates Interpersonal conflicts Time Conformity Domineering members Cognitive interference Social inhibitors 12-4

Group Creativity Brainstorming Not superior to individuals working alone However, still popular Main problem: waiting for turn to speak Computer based brainstorming more effective 12-5

Group Creativity Strengths of Group Creativity Benefits: Develop more ideas Social interaction can be rewarding Support for implementation Factors Increasing Group Creativity: Dissent or task conflict Diversity in background, training, and perspective Direct experience Group operation Variations of brainstorming 12-6

Organizational Environment And Creativity To be more creative, organizations should: Hire creative people Use group creativity effectively Establish organizational climates supporting creativity Environmental stimulants & obstacles to creativity Freedom Management Encouragement Recognition Cooperation Time Challenge Motivation 12-7

Application: Group Creativity Techniques 12-8

Application: Group Creativity Techniques Brainstorming 12-9

Application: Group Creativity Techniques Nominal Group Technique Write down idea, share and discuss Brainwriting Write down idea Pass idea and build Variations: Select idea at random to build on Post it notes 12-10

Application: Group Creativity Techniques Selecting a Solution Prioritize solutions Multiple voting Discussion Repeat Multiple-Stage Creativity Approaches Time serves as buffer Meet and discuss Try to be creative Reconvene to make selection 12-11

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