Marketing Operations Leverages Scalable and Secure Machine Learning, Big Data from Azure “We deal with large streams of sensitive data from our users, including financial and customer data. We needed state-of-the-art machine learning in a secure, trusted platform. Azure gives us this ability, enabling us to provide advanced insights while retaining privacy and compliance.” – Andrew Lawton, CTO and Co-Founder, FunnelCake SITUATION FunnelCake analyzes sensitive data for its clients, so keeping that information safe and secure is a top priority. It required a platform that would scale with it to support an enterprise-grade security and privacy infrastructure. FunnelCake also needed a platform robust enough for developing machine learning algorithms to mine data streams for reporting that could scale from gigabytes to terabytes and petabytes of information. MICROSOFT AZURE ISV: FunnelCake WEB SITE: getfunnelcake.com LOCATION: Kitchener, Ontario, Canada ORG SIZE: Less than 50 employees MICROSOFT AZURE ISV PROFILE: FunnelCake is a business intelligence platform for B2B marketing teams. FunnelCake aggregates data from tools companies are already invested in – like web, social, automation, and CRM. FunnelCake provides B2B marketing teams the ability to prove campaign ROI, understand CAC, and bridge the gap with their sales team. Implementation takes minutes, with prescriptive reports that help get users started quickly and easily. SOLUTION FunnelCake chose Microsoft Azure to deploy VMs for its front-end and API layers, data intake, and processing servers. Azure SQL is used for data storage and disaster recovery with geo-redundancy. To keep data safe and secure, encryption is used at rest, auditing, and threat detection. By using Azure Machine Learning and Cortana Intelligence Suite, FunnelCake can build the complex algorithms it desires. As FunnelCake continues to grow, features like Azure Batch and Data Lake allow it to scale data intake effectively. BENEFITS Microsoft Azure SQL’s encryption at rest, auditing, and threat detection give FunnelCake the ability to secure and protect valuable data. Azure Machine Learning and Cortana Intelligence Suite allow FunnelCake to quickly start developing algorithms rather than worry about setup.