1. Microsoft Azure Platform Allows Marketing Firm to Meet the Demand from International Growth
“Microsoft Azure has allowed us to quickly scale our platform and services during our growth. Today we can easily deploy parts of our infrastructure in different regions of the world in a flexible manner.” – Steve Shaw, Chief Technology Officer, dotmailer
SITUATION
dotmailer is a fast-growing business that is gaining customers rapidly worldwide. Its existing infrastructure was housed in a single London-based data center and was starting to show its age. dotmailer knew it had to expand across multiple sites to better prepare for disaster and growth. It also knew having a presence in the United States would win it more business. However, to succeed in the cloud, dotmailer needed to choose the right platform.
MICROSOFT AZURE ISV:
dotmailer
WEB SITE:
LOCATION: London, New York, Melbourne
ORG SIZE: 200+ employees
MICROSOFT AZURE ISV PROFILE:
dotmailer was established in By thinking smart and acting fast, it has scaled quickly to become one of the UK's leading marketing providers with over 70,000 users in 150-plus countries. Put simply, its mission is to make it as easy as possible for marketers to get results that dramatically improve their business.
SOLUTION
Using Microsoft Azure’s Platform-as-a-Service offering, dotmailer deploys an instance in the United States, which can be operated entirely by its existing engineering team in the UK. With Azure SQL Server, Azure Virtual Machines and Azure Storage, dotmailer only pays for what it needs and scales easily. The Azure API automates dotmailer’s infrastructure builds, which increases efficiency and reliability. dotmailer is now able to launch new instances in new territories around the world with minimal effort and cost.
BENEFITS
The speed and ease of deployments with Microsoft Azure allows dotmailer to concentrate on adding value to its product for its customers.
Azure’s global availability means clients benefit from a speedier service, and keeping their data closer makes it easier to meet regional regulations.