WHY PAGE SPEED ISNT ENOUGH Tim Morrow Velocity Europe 2012 Betfairs Performance Journey.

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Presentation transcript:

WHY PAGE SPEED ISNT ENOUGH Tim Morrow Velocity Europe 2012 Betfairs Performance Journey

£1bn traded Euro 2012 £63m traded 2012 US Open Tennis TRADED VOLUMES

CUSTOMER FEEDBACK Its slower and harder to place bets in EVERY way I am finding the new site very slow to place bets I can complete this much quicker on the old site with fewer key strokes

UNDERSTANDING OUR CUSTOMERS

VisitorsTransactions CUSTOMER SEGMENTS

TASK COMPLETION

EXAMPLE TASK

IMPROVEMENTS

REAL CUSTOMER JOURNEYS

CUSTOMER BEHAVIOUR +30% pages +80% time on site

SO WHAT HAVE LEARNED?

KNOW YOUR CUSTOMERS Understand how your most valuable customers interact with your site

PAGE SPEED ISNT ENOUGH Measure what matters for the customers that matter

YOU TRULY DO GET WHAT YOU MEASURE

THANK