BosomBuddies A peer support program for Texas WIC teen mothers to increase breastfeeding duration to 6 months
BosomBuddies Objective
BosomBuddies Why Teen Mothers? Why Texas? Why WIC? Healthy People 2010 goal that 50% of babies are breastfed for 6 months Nationally, 24% of teen mothers breastfed their babies for 6 months Why Texas? Has nation’s second highest teen pregnancy rate (behind Mississippi) Why WIC? Only 10% of all Texas WIC mothers breastfed between 4 and 6 months
Teen Breastfeeding Barriers
BosomBuddies Target Audience
Theory of Behavioral Change
“Four Ps” of Social Marketing Product: Place: Price: Promotion:
Weeks 1 to 4 Gather Information
Weeks 5 to 10 (6 Weeks) Recruit & Organize
BosomBuddies Recruiting Poster in English.ppt
BosomBuddies Recruiting Poster in Spanish.ppt
Week 11 Train Peer Counselors
Weeks 12 to 17 (6 Weeks) Interns Assist, Organize, & Recruit
Next 8 Months BosomBuddies Begins!
Next 3 Weeks BosomBuddies Evaluation of 13-Month Program