BosomBuddies A peer support program for Texas WIC teen mothers

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Presentation transcript:

BosomBuddies A peer support program for Texas WIC teen mothers to increase breastfeeding duration to 6 months

BosomBuddies Objective

BosomBuddies Why Teen Mothers? Why Texas? Why WIC?  Healthy People 2010 goal that 50% of babies are breastfed for 6 months  Nationally, 24% of teen mothers breastfed their babies for 6 months Why Texas?  Has nation’s second highest teen pregnancy rate (behind Mississippi) Why WIC?  Only 10% of all Texas WIC mothers breastfed between 4 and 6 months

Teen Breastfeeding Barriers

BosomBuddies Target Audience

Theory of Behavioral Change

“Four Ps” of Social Marketing Product: Place: Price: Promotion:

Weeks 1 to 4 Gather Information

Weeks 5 to 10 (6 Weeks) Recruit & Organize

BosomBuddies Recruiting Poster in English.ppt

BosomBuddies Recruiting Poster in Spanish.ppt

Week 11 Train Peer Counselors

Weeks 12 to 17 (6 Weeks) Interns Assist, Organize, & Recruit

Next 8 Months BosomBuddies Begins!

Next 3 Weeks BosomBuddies Evaluation of 13-Month Program