History 1966 - Richard Schulze and business partner open the Sound of Music store in St. Paul, Minnesota. 1983 – New Name: Best Buy Co., Inc. (Appliances and VCRs) 1986 – CDs and Expanded Line of Photo- Equip. 1988 – Begin Selling PCs 1989 – New Logo, “Yellow Tag” 1990 - Richard Schulze is named Retailer of the Year for the third consecutive year by Consumer Electronics and Audio-Video International magazines.

1994 - The Best Buy Children’s Foundation 1997 - Best Buy becomes the first national retailer to sell DVD hardware and software. 1998 – Sells its 1-millionth DVD and Offer HDTV 2000 - Best Buy acquires Magnolia Hi-Fi (renamed Magnolia Audio Video in 2003), a retailer of high-end consumer electronics 2001 - The acquisition of Canada-based Future Shop Ltd. marks Best Buy’s entrance to the international marketplace. 2002 -- Best Buy opens first Canadian Best Buy store in Toronto, Canada.

An Innovative and Growing Company Named a Fortune Blue Ribbon Company Fortune 500 Global 500 Most Admired Global Most Admired Forbes Most Charitable No. 1 in Stores Top 100 Specialty Retailers Best Buy stores reach an estimated 300 million consumers per year in 48 states and online

Mission Statement To give our customers great experiences – whether they are shopping for consumer electronics, home office products, entertainment software and appliances, or using those products and related services in their homes and offices.

Target Market Small business owners Customers seeking top-of-line products and reliable service Customers with demanding schedules

Locations 733 US Stores 3 Separate Specialty Stores In Oregon, 6 Stores The Closest: Springfield, Salem and Beaverton. 3 Separate Specialty Stores Future Shop – Canada (119) Magnolia – Video and Audio (20) Geek Squad – Stand Alone (13)US (4) Canada

# of Stores

Competitors Intratype: Circuit City, Fry’s Electronic, Radio Shack, CompUSA, Video Only (Beaverton) Intertype: Wal-Mart, Fred Meyer, Sears, Target and Big K

Layout/Atmosphere Warehouse Atmosphere Loop Layout As you walk in, you are guided to the right. Cell Phones, Mp3 Players, Computers, Computer accessories, Laptops, Printers, Software, Video Games, Plasma TVs, DVD Players and TIVO. Left side of Store DVDs, CDs, Home and appliances Refrigerators, Washer and Dryer, Microwaves.

Merchandise Mix

Helping out the Community Scholarships – To Graduating H.S. Seniors. Te@ch – Awards schools with products and services. Red Cross Donations – Provide Support in times of disaster. United Way Donations Non-Profit Donations Recycling Each year, Best Buy donates 1.5 percent of pretax earnings to its giving programs. In fiscal 2005, Best Buy and the Best Buy Children’s Foundation donated $19 million.

What’s the Next Step New Expansion Eliminate Mail-in Rebates 8 US Stores opened Feb. 24, 2006 East Coast Eliminate Mail-in Rebates In January, Best Buy kicked off a Two-Year Plan, Allowing Customers to receive Instant Saving. Online Rebates Improves Overall Shopping Experience.

Services The “Geek Squad” Business Solution Center Technicians that are experienced with every electronic product. Service Plans 2 year Product Replacement Plan Business Solution Center Business Division Rebates and Warranties Mail-in, New Online Rebates and Instant rebates.

Store Experience My Best Buy Experience Others Best Buy Experience Always Great What’s New New Electronic Toy or Stuff on sale. Others Best Buy Experience Returns and Service Plans www.bestbuysux.org Rebates and Repairs

Sources www.Bestbuy.com