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Presentation on theme: " Source: About, Inc. is a US-based multinational electronic commerce company. Headquartered in Seattle,Washington,"— Presentation transcript:

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2 About, Inc. is a US-based multinational electronic commerce company. Headquartered in Seattle,Washington, it is the largest online retailer in the United States, with nearly three times the Internet sales revenue of the runner up,Staples, Inc., as of January 2010. Jeff Bezos founded, Inc. in 1994 and launched it online in 1995. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as "Cadaver". The name was chosen because the Amazon River is one of the largest rivers in the world, and so the name suggests large size, and also in part because it starts with "A" and therefore would show up near the beginning of alphabetical lists. started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Italy, Japan, and China. It also provides international shipping to certain countries for some of its products. Source:

3 Earth's Most Customer-Centric Company Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e- commerce. Since Jeff Bezos started Amazon in 1995, we have significantly expanded our product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. We operate sites in the United Kingdom, Germany, France, Japan, Canada, Italy, and China ( and maintain dozens of fulfillment centers around the world which encompass more than 26 million square feet. Source:

4 Technological information Technological innovation drives the growth of Amazon, offering our customers more types of products, more conveniently, and at even lower prices. We offer a personalized shopping experience for each customer, book discovery through "Search Inside The Book", convenient checkout using "1-Click® Shopping", and several community features like Listmania and Wish Lists that help our customers to discover new products and make informed buying decisions. Source:

5 Building the platform In 2000, Amazon began to offer its best-of-breed e- commerce platform to other retailers and to individual sellers. Now, big-name retailers work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants also leverage Amazon as an incremental sales channel for their new merchandise; you can find products from top retailers across our retail site. Finally, independent software developers also derive value from the platform--through Amazon Web Services--by building profitable applications and services that cater to Amazon customers and sellers. Source:

6 Headquarters The company's global headquarters are located on Seattle's South Lake Union. It has offices throughout other parts of greater Seattle, including Union Station, its former headquarters at the PacMed build in Beacon Hill, and The Columbia Center. Amazon has announced plans to move its headquarters to the South Lake Union neighborhood of Seattle beginning in mid- 2010, with full occupancy by 2011. This move will consolidate all Seattle employees onto the new 11-building campus. Source:

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8 Products and services Amazon product lines include books, music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, clothing, industrial & scientific supplies, and groceries. Source:

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10 Amazon Prime Amazon Prime offers two day shipping with no minimum purchase amount for a flat annual fee, as well as discounted priority shipping rates. Amazon launched the program in the continental United States in 2005, in Japan, the United Kingdom and Germany in 2007, and in France (as "Amazon Premium") in 2008. Source:

11 Amazon Prime logo Source:

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