2015 CSP Network Workplace Challenge Conference Business Development Workshop Engaging business to increase participation

Agenda Aims of the Workshop Discuss the Workplace Challenge business plan and next steps in working towards growing and sustaining the programme Agenda Refresh on the overall approach and principles Refresh on the business plan Developing your offline offer (products and services for businesses) Sponsorship and income opportunities Developing a wider package of support (online and offline) Next steps

Overall Approach and Principles

Reminder: Overall Project Aims To develop a comprehensive package of interventions that can be used in workplaces to increase participation To increase participation in 1 x 30 minutes sport and physical activity per week, particularly amongst inactive employees To evaluate the project to assess the effectiveness on increasing physical activity and the factors and barriers associated with using the workplace setting

Discussion Which principles are important for the sustainable growth of Workplace Challenge?

To be tested throughout the session… Principles To be tested throughout the session… we want to sustain, grow and continue to invest in the programme Our USP is the combined on-line/ off-line offer the programme should be central to our wider workplace offer, and can act as an umbrella campaign/ route to market for other products and services, including third party activities. the programme should provide free initial access for employees and companies we are prepared to sell the product to companies - not just give it away we are prepared to invest (time, effort, money) in order to secure a return

Business Development Plan Tactics - WPC platform uses ease of entry and free access for employees as a route to engage employers and companies Sell enhanced offer to Companies low cost offer, business case, sales and customer support Engage Employers free access, employee pressure, easy win Engage employees free access, Marcomms plan, word of mouth Need to engage at employer level to sell products and services

Business Development plan Phase One: Establishment Testing & Market Penetration Phase Two: Sustainability Product & Market Development Phase Three: Leverage Wider Leverage of Business engagement Other programmes Nationwide coverage Free core offer Employee Volunteering – grass roots sport, events, programmes, mentors Establish & test Free Core WPC offer in phase one CSPs to engage large numbers of Businesses, sectors & employers Enhanced online & offline offer for local & national companies Sponsorship of CSPs & local talent, programmes, grass roots sport etc Sponsorship & secondary revenues Commissioning

Wider Leverage Improved CSP relationships with workplaces in its area with large numbers of businesses engaged as ‘customers’, will help unlock wider commercial and sporting opportunities. Employee Volunteering – grass roots sport, events, programmes, mentors Sponsorship of CSPs & local talent, programmes, grass roots sport etc Corporate Partnerships - Providing technical expertise / products for the CSP Other CSP programmes…

Refresh on the business plan

The Workplace Challenge Summary Engaging business to increase participation   Strapline: Workplace Challenge is a national programme from County Sports Partnership Network, which aims to engage workplaces and their employees in sport and physical activity.       For employers – Workplace Challenge is an evidenced based programme that is proven to increase participation in sport and physical activity with associated business benefits and impact on the ‘bottom line’ including: Improved health and emotional wellbeing – leading to reduced absenteeism/ presenteeism Productivity – a happier, more productive workforce with better communication and improved/ more diverse skills. Sustainability – reduced CO2 through increase participation in active travel. Corporate Social Responsibility – link to charity fundraising, volunteering and community sport. For employees – Workplace Challenge provides opportunities to take part in sport and physical activity including: Challenge Yourself: Use our Activity Log to record your levels of sport, physical activity and active travel online and compete with other workplaces at the same time. You can log activities all year round for your own records, and many County Sports Partnerships will be organising local logging challenges across the year. Challenge Your Colleagues: County Sports Partnerships organise a Competition Programme across a variety of sports for you and your colleagues. It doesn't matter if you haven't played before, local sports coaches will provide support and instruction for your team and all events have an emphasis on fun.

Business Plan – Key information Work with businesses to increase participation Web platform and app Activity log Local opportunities Support for development of workplace sport and PA Work in partnership to grow and sustain Aligns to CSP priorities and helps CSPs to develop workplace sport & PA

Business Plan – Key information Aims: Increase participation in sport and physical activity Engagement tool with businesses & to secure revenues to make the Workplace Challenge financially sustainable to increase capacity within CSPs to drive workplace engagement and activity to realise the potential to generate revenues and surpluses through the programme to broaden the offer (including links to health, business and sustainable transport), to increase the impact and support for the programme to utilise the programme to improve engagement with businesses to leverage the programme to enable wider outcomes for CSPs (including new corporate partnerships, sponsorship opportunities and employee volunteering).

Business Plan – Key information Draft Headline National Targets, by 2018; 100 Serviced Clients 100,000 Registered Users (including 25-30% inactive people) £1m Revenues generated Nationwide coverage with local delivery through all 45 CSPs

Discussion What should our target markets be?

Business Plan – Key information Our key target markets are: Public sector organisations which have a focus on employee wellbeing and need to lead by example on the wider health and wellbeing agenda. Large corporates, federated structures or networks that have number of sites that we can uniquely service through our network and local activities across England. Organisations with which effective engagement could enhance other CSP related activity such as educational establishments, NHS bodies and government agencies. Local authorities and public health bodies who wish to promote (and commission services in relation to) employee health and wellbeing in their communities.

Developing your corporate offer

Workplace Champion Training Recommended Price: £50.00pp Users book a place and income is split with £175 to CSPN, £200 to CSP (venue/catering/delivery), then any remainder split 50/50.

Competitions Competition Programme Recommended Price: £3-5pp Personalised Competition for a Company Recommended Price: £1,000 for 10 teams, delivering one sport in an evening. Breakdown: Up to £1,000 for 100 people (10 x 10 teams). £3-5 per person to cover organiser fees (£500), venue hire/trophies (£500).

Business Games Business Games Recommended Price: £5-10pp Personalised Business Games for a Company Recommended Price: £2,000-4,000 for up to 150 people teams. Breakdown: £2,000 approx for organising, PLUS venue hire (provide different options), optional add-ons for t- shirts (£5pp), hog roast (£5.50pp), trophies…to make total of £4,000 approx

Consultancy Advice (inc staff surveys, report & activity planning) Recommended Price: £275 day rate, or charge by the service (survey and/or report) Breakdown: Split the prices £XX for delivering a staff survey and providing raw data, or £XX for creating a report on data and providing guidance/suggestions. (Can also sign post to your competition/business games services)

Coaching / Leadership Training for Staff Recommended Price: £275 day rate, or charge by the service (if specialised) Breakdown: If you aren’t using your own staff to deliver, consider being the broker for local training providers and charging a facilitation fee.

Staff Health & Wellbeing Days Recommended Price: Day rate, or 30% mark up on local providers Breakdown: If you don’t have the expertise within your CSP staff, find local practitioners that can provide health check services and become the promoter. Advertise the opportunities and add up to 30% mark up for CSP fees.

Equipment Loan Prices vary: Think about equipment demand, duration of use, delivery/collections.

Promotional Materials Soft Promotions Get a template designed that you can add company name/logo to provide them with personalised posters/flyers. Prices vary based on quantity/style Hard Promotions Mugs, Pens, T-Shirts – dual brand with CSP WPC and Company. Recommended price: adding 15% mark up on production prices plus delivery.

Sponsor Logos on Your Website Consider offering logo space on your website in return for prizes/cash. Set a time period for the addition (during a challenge, for a month, etc). Price: Varies depending on deal with company

Sponsored Mini-Challenges Create and brand mini-challenges across the year i.e. “Halfords Cycle Challenge” or “Superdrug Walking Challenge” Recommended Price: Varies depending on your deal with the company – prizes, cash investment etc.

Personalised Company Versions Companies can now license their own versions of the WPC software. Prices vary based on company requirements and license requested but guidance quotes available by completing form on www.workplacechallenge.org.uk/bespoke After costs, a % of the set up/build fee and the ongoing annual license fee will be reinvested into the WPC programme. Company versions will still align with CSP versions, and can pull in local CSP news/events/challenges.

4 Licenses Level 1 – CSPN WPC License FREE in participating CSP areas. Level 2 – Workplace License £250 per ‘Workplace’. Up to 6 workplaces, or 400 staff. Level 3 – Corporate License www.workplacechallenge.org.uk/LCC Level 4 – Bespoke License www.workplacechallenge.org.uk/BHF

Developing a wider package of support – online and offline

Developing a wider package of support Programme Management/ Consultancy Evaluation Marketing & Comms Champion Training Online What could your CSP offer as part of it’s “shopping list” of services for a Company?

Next steps

Next Steps All to feedback thoughts and ideas Delivery plan to be developed Learn from successful approaches to products and services Deliver sustainability plans Develop the enhanced online / offline offer CSPs continue to build WPC into their own Business Development Plans

Q+A (Kim) Q- Do you charge for all services in LRS now? A- No we still do lots of Partnership work, but services above/beyond and through WPC to companies are all charged for. Q- Do you pay your staff to work on Business Games events? A- Our staff take back TOIL (so yes), but this is budgeted into the cost to the company. We used all core staff for our first event, but now use more volunteers with only a couple of core team coordinators.

Examples from LRS Note: the below includes different sized companies, services and staff numbers. Income Costs (staff / venue / printing etc) Profit WPC Competition Programme (Jan – March) £957 £506 £451 (Apr – Present) £940 £385 £555 WPC Business Games £1,500 £700 £800 Bespoke Business Games 1 £4,900 £1,800 £3,100 Bespoke Business Games 2 £2,700 £1070 £1,630 Bespoke Business Games 3 £1,000 £450 £550 Health & Wellbeing Event (coordination only) £1,425 £1,050 £375 Adverts in our 3 Campaign Booklets £3,600 £1,100 £2,500 TOTALS £17,022 £7,061 £9,961