ENROLLMENT MANAGEMENT PLAN 2020

Enrollment Planning Framework: Source: AACRAO, Bontrager/Green

Building upon our Institutional Strategic Plan: Within our current institutional strategic plan, three enrollment-focused themes are clear:   (Paraphrased from Institutional Strategic Plan, 2015) - Improve student success through increased academic engagement. (Goal 1:A-E; Goal 2:C,E; Goal 3:A,C) Ensure financial stability through sustainable enrollment growth and increased revenue. (Goal 3:B; Goal 4:A-C) Expand access to SUNY Oneonta by leveraging the college’s distinctive characteristics. (Goal 2:A,B,D; Goal 3:D,E)

Recent Priorities: (Current SUNY Performance Improvement Plan, campus alignment with SUNY Excels) – Raise overall enrollment; Increase the percentage of minority students; Improve retention of first-time, full-time students; Increase graduation rates at four and six years; Ensure students’ financial literacy; and Advance scholarship, discovery and innovation

Enrollment History (Fall 2012–17) Disaggregated by: Undergraduate, Graduate, Non-Degree New, Transfer, Continuing NY Resident, Non-Resident, International Student Level (Freshman, Sophomore, etc.)

Trends in NY High School Graduates (2001-34) Overall Graduates Race/Ethnicity

Undergraduate Enrollment Comparison (Fall 2013-17)

Undergrad Financial Aid Comparison (Fall 2016)

Average Annual Cost by Family Income (AY 2016-17)

Current Enrollment Profile (Fall 2017) Amongst incoming freshmen, academic profile remains strong: 89.9 average High School GPA (down from 90.8), Mid 50% 86.5-92.2 23 average ACT (down from 24), Mid 50% 21-25 1130 average SAT (up from 1117), Mid 50% (new) 1060-1190, Mid 50% (old) 1010-1140 63.5% are female, 36.5% are male (no change) 42.0% are first-generation students (up from 39.4%) 26.7% are under-represented minority (URM) students (up from 21.8%) 2.1% are non-resident or international students (up from 1.7%) Amongst our graduation student population: Enrollments are at a 5-year high, a 105.9% increase compared to Fall 2012

Key Enrollment Indicators CATEGORY: TOTAL ENROLLMENT Total Enrollment Current (Fall 2017) 3-Year Trend Indicator(s): New Freshmen Undergrad 1,402 +24.1% Transfer Undergrad 598 +7.0% Continuing Undergrad 3,950 -4.5% Graduate 397 +56.3% Non-Degree 43 +7.5% TOTAL 6,390 +4.4% CATEGORY: ACADEMIC PREPARATION Freshman Profile Current (Fall 2017) 3-Year Trend Indicator(s): Average High School GPA 89.9 -1.2 Average ACT Composite Score 23 -1 Average SAT Score 1130 +13

Key Enrollment Indicators CATEGORY: DEMOGRAPHIC Undergrad URM Current (Fall 2017) 3-Year Trend Indicator(s): URM 20.3% +4.4 pp Non-URM 77.7% -3.6 pp International 0.8% -0.4 pp Unknown 1.2% -0.4 pp CATEGORY: STUDENT PROGRESS Graduation Current (Fall 2017) 3-Year Trend Indicator(s): 4-year Rate (Fall 2012 cohort) 62.9% +5.4 pp 5-year Rate (Fall 2011 cohort) 70.1% +0.1 pp 6-year Rate (Fall 2010 cohort) 72.1% +0.3 pp 6-year Transfer-Out Rate 23% +9 pp

Enrollment Forecast (Fall 2019–22) Underlying Observations: residential housing requirements - limited additional capacity, currently at 98% of max capacity. expected annual budget growth – must grow by 40-60 students annually. changing completion trends – updated, more conservative forecast methodology for continuing undergrads. desired, but as yet unplanned growth in graduate and non-degree programs not reflected in forecasts.

Enrollment Goals Recruitment and Admissions – Increase undergraduate enrollment modestly, while remaining committed to enrolling talented, well-qualified students using a selective admissions process. Increase enrollment of new students from underrepresented groups. Increase graduate enrollment and expand graduate program offerings. Student Retention and Success – Reduce barriers to academic progress/degree completion. Enhance connections among academic programs, co-curricular learning, and post-graduation opportunities. Advance efforts to make institutional data accessible and useable.

Looking Ahead . . . Implementation Establishing a Cadence Action Plan Establishing a Cadence Disseminating Data Updates to the Campus Community Advancing our EM Planning work Wishlist from the 2020 EM Plan Outlining the next EM Planning Cycle

Thank you! kevin.jensen@oneonta.edu x 2056