1. Houston, TX Friday, November 10, 2017
CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE
Enrollment Services and Student Services Update Presented by Michael J. Marshall, Ed.D. Interim Dean of Student Services and Campus Life and Associate Vice President for Enrollment Services
Houston, TX Friday, November 10, 2017
2:15 PM

2. OVERVIEW Guiding Principles Academic Affairs Framework
Fall Admission and Enrollment Statistics
Student Services and Campus Life
Q&A
Adjournment

3. Mission, Strategic Plan, and President’s Priorities
Academic Affairs’ Mission: Ensure students’ academic and career success
Strategic Plan:
Increase Headcount Enrollment
Distinctive Academic, Research and Student Support Programs
Enhance External Funding Support
Sustainable Financial Business Model
President’s Priorities:
Enrollment
Student Success
Innovation
Fund-raising

5. Fall 2017 Enrollment* *Source: OPAR Fall 2014 2015 2016 2017
4-YR (+/-)
UG HC Enrollment
2567
2741
3093
3302
28.6%
GR HC
Enrollment
918
920
791
690
-24.8%
*Source: OPAR

6. Fall 2017 Residence Life CAU Housing Report *
96.4% Housing Occupancy Rate (2090 Spaces Available)
*Source: OPAR
*Operational data provided by the University Registrar as of 9/11/2017

7. Fall 2014-2017 First-Year Admission and Enrollment Trend*
*Source: OPAR

9. Academic Quality of Freshman Class Fall 2014-2017 Mean Composite SAT Scores*
2015
2016
2017
4-YR (+/-)
Average SAT Score
853
840
902
925
8.4%
*Source: OPAR

10. Academic Selectivity of Freshman Class Fall 2014-17 Admit Rate
2015
2016
2017
4-YR (+/-)
Admit Rate
85%
82%
72%
58%
27%
*Source: OPAR and Admissions Operational Data
Top Five HBCUs Selectivity (Admit) Rate – 2016
HBCU Institution
Admit Rate (’16)
1. Spelman College
36%
2. Howard University
30%
3. Hampton University
65%
4. Morehouse College
66%
5. Xavier University of Louisiana
62%
*Source: US News and World Best Top HBCUs Report 2017

11. Fall 2017 Enrollment* Top Five Majors for First-Year Freshmen
1. Biology 2. Business 3. Mass Media Arts
4. Psychology 5. Criminal Justice
*Source: Operational data provided by the Office of the University Registrar as of 12:30 p.m. 10/11/2017

12. Student Success Outcomes: 77% in ‘27: First-Year Student Retention*
Fall
2014
2015
2016
2017
4-YR (+/-)
First-Year Freshman Retention
60%
66%
70%
10%
*Source: OPAR
**This data point is based on operational data.

13. 15 or More Credit Hours for First-Time, Full-Time Freshmen*
Fall
2014
2015
2016
2017
4-YR (+/-)
15 or More Credit Hours
80%
57%
66%
90%
10%
*Source: OPAR
**This data point is based on operational data.

14. OUR Efforts have paid off…National Recognition
#16
Fall 2017 U.S. News and World Report Ranking of Top HCBUs in the country
#18
Fall 2016 U.S. News and World Report Ranking of Top HCBUs in the country
*Source: U.S. News and World Report

16. Student Services and Campus Life Framework
Student Success
Professional Development
Development of Internal and External Partnerships
Quality of Service and Experience

17. Questions???

18. CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE
Thank You
223 James P. Brawley Dr., SW
Atlanta, GA 30314