Nurturing Growth in Healthcare Health Alliance Nurturing Growth in Healthcare

Overview: Health Alliance is a way of doing health care business focused on bridging the healthcare accessibility gap by concentrating healthcare services Health Alliance will redefine healthcare by creating the largest primary and secondary care healthcare network in the country, with special focus on preventive care with the right combination of passion, commitment and leadership Health Alliance initiative are creating a network and alliance of hospitals across the country bringing high quality and competitive healthcare delivery to small and mid-sized secondary care hospitals. Health Alliance nurtures growth in healthcare by investing in many hospitals as equity partners and by leading and managing their day-to-day operations and growth, resulting in successful and satisfied experiences for stakeholders – investors, promoters, patients, physicians, employees, suppliers, and other business partners. Health Alliance brings skills, knowledge, and industry best practices to the enterprisers. 2/6

Vision: aiming to play a significant role in the evolution of the healthcare industry to a mature industry where every organization within the alliance is professionally managed, growing to its fullest potential, offering products and services of the highest quality and providing adequate support to the best of the industry. 3/6

Key elements: Provide result oriented professional internal and external marketing services Provide brand development solutions Create a strong referral management system with tertiary care centers/tertiary care management. Provide excellent data management and data recovery service. Provide web based marketing and e-clinics. Provide Physician, institutional, and patient marketing services. 4/6

Target Allies: Stand alone doctor-owned secondary care hospitals. Medium-sized hospitals. Hospitals looking for world-class management and growth opportunities. Forward looking doctor-promoters keen to take their institutions to the next level. 5/6

Marketing Practices Significantly improve media placement Fully leverage your stakeholders’ involvement/activities, creating measurable results Develop positive relationships with the media Foster relationship with the allies and your patients Increase top-of-mind awareness Differentiate business of allies from non members Attract new customers Seek partnership opportunities Increase brand recognition and equity 6/6