Current Digital Market & Marketing Landscape Digital Marketing Current Digital Market & Marketing Landscape

Status of Internet Usage Globally 3.5 bn in May, 2016 (7.5 bn world population) - 46% penetration First bn – 2005, Second bn – 2010, Third bn – 2014 75% of all internet users live in top 20 countries 50%+ users live in Asia (NA – 9%, SA – 11%, Eur – 17%, Af – 10%, ME – 4%, OC – 1%) Source: Internet World Stats (www.InternetWorldStats.com)

Internet Penetration by Countries - 2015 Bermuda/Iceland 98% Denmark 96% Japan 93% UK 92% Germany 88% Australia 85% Singapore 82% USA 75% Russia 73% Brazil 59% South Africa 52% China 50% Kenya 45% World Average 44% India 26% Pakistan 18% Congo 4% Somalia 2% Source: World Bank Report

Worldwide broadband subscriptions   2007 2010 2014a World population[3] 6.6 billion 6.9 billion 7.2 billion Fixed broadband 5% 8% 10% Developing world 2% 4% 6% Developed world 18% 24% 27% Mobile broadband 11% 32% 1% 21% 19% 43% 84% a Estimate. Source: International Telecommunications Union.[4]

Average monthly internet usage per user in Hours (May 2015) UK – 36 US – 34 Russia – 30 Brazil – 28 China – 19 Japan – 18 India – 10

Language Usage on the Internet Percentage of Content by language Percentage of Internet users by language

Some Other Facts Internet Companies Values Mobile Internet Values Google/Alphabet market value $510bn Facebook market value $340bn Average revenue of Amazon.com $107.01bn Google’s global revenue in 2015 $74.54bn Mobile Internet Values Average number of mobile apps used by mobile internet users globally 6.8 Time spent on gaming apps on iOS and Android devices as a % of total session 15% Mobile phone internet user penetration 52.7% Source : Statista – May, 2015

Mobile Internet Users Surpassed Desktop Users in 2014

Market capitalization of the biggest internet companies (May 2016 - $bn) Google/Alphabet – 510 Amazon – 341 Facebook – 340 Tencent – 206 Alibaba – 205 Uber – 63 Baidu – 62 Xiaomi – 46 Netflix – 44 Yahoo – 36 eBay – 28 AirBnB – 26

Status of Internet Usage in India 250 – 300 mn estimated users (around 20% penetration) 96th in Internet speed, 139th in Penetration Lack of meaningful content in languages, smart phone penetration and high costs are the biggest internet usage growth barriers High transaction costs, payment options, logistic support, etc are big e-commerce growth barriers