1. Internet Culture in China
Diana Cheng
Babbie Liu

2. Web-Culture in China Top internet applications:
Online Music (84.5%)
Online News (81.5%)
Instant Message (77.2%)
Online Video (71.0%)
Search Engine (69.2%)
(62.6%)
Online Game (58.3%)
Blog (42.3%)
Forum (38.8%)
Shopping (25%)

3. Basic Internet Application in China
6th in China, 1st in USA
Popular instant message in China has effect on usage
Instant message
3rd in China with usage rate of 77.2%
39% in USA, 47.8% in Korea
Integrated services including online streaming video, blog, and file sharing
High usage rate of instant message due to strong software and high publicity of QQ.com? Or the different age distribution. (China has a huge amount of younger users.)

4. Basic Internet Application in China
Search engine
5th in China with usage rate of 69.2%
2nd in USA, with usage rate of 91%
Baidu.com
Data indicated that usage rate of search engine and become higher as higher education level, for education level beyond university, usage rate 93% for search engine and 87% for

5. Internet Media Internet News Online Music, Video, and Game
2nd in China with a rate of 81.5%
Higher than 71% in USA, 67.1% in Korea
Online Music, Video, and Game
Usage rate 84%, 71%, and 58.3%
Important form of entertainment
Internet popularity poses serious challenges for government
1st and 4th in China higher than other countries

6. Top 10 Sites in China Baidu.com 163.com QQ.COM Google.com sina.com.cn
(Search engine)
QQ.COM
(Portal / network)
sina.com.cn
(Portal)
Google.cn
Taubao.com
(Auction / shopping)
163.com
(Web-mail)
Google.com
Yahoo.com
Sohu.com
(Search / portal)
Youku.com
(Video)

7. Baidu.com World’s largest Chinese website
China’s largest search engine
63% market share (Google has 26%)
Revenue $239M USD in 2007 (NASDAQ: BIDU)

8. Baidu.com
Website searching: exact same feature as Google

9. Baidu.com Other features: Online forum
Problem solving / knowledge sharing forum
Search engine for MP3, video, wiki
Baidu, for instance, said on Thursday that its second-quarter net profit had jumped 81 percent. During that period, Baidu had a 63 percent share of China’s search engine market, while Google had about 26 percent, with Yahoo trailing far behind, according to iResearch, a market research firm based in Beijing.

10. QQ.com
Check all the links—when Sina started it was like this

11. QQ.com Tencent: stock market value of $15B
First Chinese version instant message
Penguin trademark was a big hit
Value-added services targeting high school students (QQ Show, QQ currency)
Tencent, a popular site for social networking and gaming, now has a stock market value of $15 billion, making it one of the world’s most valuable Internet companies. In comparison, Amazon.com is valued at about $30 billion.

12. QQ.com
2008 1st Half-Year Revenue: $444M USD

13. QQ.com
Chat room window with applications

14. QQ.com
QQ Show
Chat room window with applications

15. Age Distribution of China Internet Users
Why QQ is so popular
The survey found that nearly 70 percent of China’s Internet users were 30 or younger, and that in the first half of this year, high school students were, by far, the fastest-growing segment of new users, accounting for 39 million of the 43 million new users in that period

16. Education level

17. Alibaba.com B2B e-Commerce Website
36 million registered users (28.7M in China)
From over 240 countries and regions
Q revenue: $114.2M USD—
$70.9M Intl., $43.3M China

18. Alibaba.com

19. Growing Number of Internet Users in China
253 million comparing to 230 mil in US

20. Internet Penetration Rate across the Globe
By contrast, about 220 million Americans are online, or 70 percent of the population, according to the Nielsen Company. Japan and South Korea have similarly high percentage
Internet users in China will reach 953 million with similar pen. rate of USA

21. Conclusion
China is the biggest internet market in terms of number of users with no doubt
Future growth will concentrate on several underdeveloped areas
E-Commerce: only popular in big cities now
Online education
Online banking
Other developing infrastructure and business activities will foster internet growth
Government regulations and incumbent players continue to play important roles
Political content on Web sites inside China is heavily censored, and foreign sites operating here have faced restrictions.

22. Reference www.cnnic.cn www.internetworldstats.com

23. Q & A ??