CHAPTER 8 Retail Merchandising Team Decision Making Event

Slides:

Advertisements

Similar presentations

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 12 Retail Merchandising Individual Series Event Scenario The owner of Luxury Furniture wants.

Advertisements

Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 4e by Neal, Quester, Hawkins 6–16–1 Chapter 6 Outlet Selection and Purchase.

12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.

MARKET YOUR BUSINESS Chapter 9

Copyright  2007 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 5e by Quester, Neal, Pettigrew, Grimmer, Davis & Hawkins Slides prepared by.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 19 Business Services Marketing Individual Series Event Scenario You must prepare a presentation.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 8 Internet Marketing Management Team Decision Making Event Scenario You must develop a plan to.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Description The Quick Serve Restaurant.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 11 Hotel and Lodging Management Individual Series Event Description The event consists of a 100-question.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 1 Marketing Management Series Event Description The Marketing Management Series Event consists.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 18 Food Marketing Individual Series Event Description The Food Marketing Individual Series Event.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 14 Hospitality and Recreation Marketing Research Event Purpose The Hospitality and Recreation.

Consumers in the Global Economy

Marketing Marketing Basics

Marketing Basics Chapter 10-1.

By: Ian Jackson Jordan. Types of marketing activities Advertisements Packages of products Product Description Sales people Marketing Activities.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 2 Apparel and Accessories Marketing Series Event Scenario You have been asked by the CEO of the.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 4 Creative Marketing Project Event Purpose The Creative Marketing Project gives You, the student,

Communication mix or promotion mix

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 23 Restaurant and Food Service Management Individual Series Event Scenario The manager of the.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Scenario Your team.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 6.

© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 17 Technical Sales Event Purpose The purpose of the Technical Sales Event is to provide an opportunity.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.

Role Play: Toy Company Intern Chapter 2 – Basic Marketing Concepts The DECA Connection Contact: Nicole Smith

© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 16 Advertising Campaign Event Purpose The purpose of the Advertising Campaign Event is to prepare.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 6 Automotive Services Marketing Individual Series Event Scenario Quick Stop is a busy gas station/

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 4 Creative Marketing Project Event Purpose The Creative Marketing Project gives participants.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 22 Public Relations Project Purpose Successful business leaders understand the importance of.

Why Do We Need Marketing?

Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,

Title Page (product) Team Members Class (Marketing Principles – Period) Date.

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 20 Financial Analysis Management Team Decision Making Event Scenario The owner of Student Lawn.

Marketing Basics Chapter Key Terms 0 Marketing 0 Marketing Strategy 0 Target Market 0 Marketing Mix 0 Marketing Orientation 0 Final Consumers 0.

What Is Sports and Entertainment Marketing?

© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.

Marketing in Today's World Unit 4, Chapter 13 Page

Industrial and Consumer Marketing Industrial Marketing B2B marketing is referred as Industrial marketing or Business marketing. Business marketing may.

Marketing Marketing Basics Develop Effective Products and Services Price and Distribute Products Plan Promotion.

MARKET YOUR BUSINESS Chapter 9

Retailing Aim: How do retailers set themselves apart, even though they do not produce products? Do Now: Describe your favorite department store. Why.

CHAPTER 11 Hotel and Lodging Management Individual Series Event

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Scenario Your team will meet with the President/General Manager for.

CHAPTER 14 Hospitality and Recreation Marketing Research Event

CHAPTER 18 Food Marketing Individual Series Event

CHAPTER 22 Public Relations Project

Marketing CHAPTER Marketing Basics

Lesson 11.2 Spending Habits

Marketing Glossary Marketing = process of buying/selling in a marketplace Merchandising = sales promotion, involving market research, product development,

CHAPTER 4 Creative Marketing Project Event

CHAPTER 17 Technical Sales Event

MARKETING Plan Promotion

MARKET YOUR BUSINESS Chapter 9

Principles of Marketing

CHAPTER 16 Advertising Campaign Event

CHAPTER 5 Retail Marketing Research Event

CHAPTER 12 Retail Merchandising Individual Series Event

Tuesday (write down one of the Learning Targets)

Pricing, Distributing, and Promoting Products

CHAPTER 4 Creative Marketing Project Event

holiday promotions sports marketing.

MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE

Your Company Name & Your Names Here

CASE STUDY From Windmill Festival to Rock Festival

Marketing Basics Chapter 10 Section 1.

Presentation transcript:

CHAPTER 8 Retail Merchandising Team Decision Making Event Scenario Holiday Joy would like to expand its target market to attract younger consumers aged 25 to 54. Develop a plan for the student organizations to use that describes how to distribute information to the expanded target market (females aged 25 to 54) and assist customers in placing their orders online. (continued on the next slide)

CHAPTER 8 Retail Merchandising Team Decision Making Event Scenario You must also develop a system to ensure the sale is credited to the appropriate school organization. The Holiday Joy vice president has asked for a suggestion for a reasonably priced gift to give customers who purchase more than $50 of merchandise. She would also like suggestions on how to update the website to promote products more effectively.

You will present your recommendations to the vice president. CHAPTER 8 Retail Merchandising Team Decision Making Event Description You will present your recommendations to the vice president. You will have ten minutes for your presentation, and the judge has 5 minutes to ask questions.

Performance Indicators Evaluated CHAPTER 8 Retail Merchandising Team Decision Making Event Performance Indicators Evaluated Describe the unique aspects of Internet sales. Explain online sales strategies. Discuss the features of an online sales campaign. Conceptualize website design. Explain the relationship between customer service and distribution. Explain the nature of positive customer/client relations. Explain the nature of online advertisements.