Digital Marketing Strategy

What Is Digital Marketing? Digital marketing is a term used to describe the integrated marketing services used to attract, eng2age and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.Digital marketingSEOsocial media

With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.digital marketing

5 Simple Digital Marketing Strategies That Can Help Your Business Grow Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.

Setting a Goal: You’re looking for ways to help your small business grow. You might want more customers, more recognition or maybe you’re looking to get ahead of the competition. Whatever the case may be, starting with a solid goal in mind greatly increases your chances of success.

Creating a Marketing Funnel: The most successful businesses have an effective marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel.

Developing a call-to-action: We talked about using a call-to-action in the second step as a part of your marketing funnel, but what is a call-to-action exactly? A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo.

Creating an Effective Lead Magnet: A lead magnet can be used alone or along with a CTA. This will also be used either within your marketing funnel or as a way to drive potential customers into your funnel. Supply them with something relevant to your product or service that they want.

Driving Traffic: In order for there to be people to drive into your marketing funnel, there first has to be traffic on your website. There a variety of ways you can drive traffic to your website. Here are a few of the ones I recommend: Quality Content: Keyword Strategy: Website Optimization: Social Media:

Here’s a quick rundown of some of the most common assets and tactics: Your website Blog posts Ebooks and whitepapers Infographics Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) Earned online coverage (PR, social media, and reviews) Online brochures and lookbooks Branding assets (logos, fonts, etc.)

Tactics Search Engine Optimization (SEO) Content Marketing Inbound Marketing Social Media Marketing Pay-Per-Click (PPC) Affiliate Marketing Marketing

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