SWOT Analysis

Strenghts Only one in Noto Low prices, customers can do it by their own Better life for the customers and the pets Good opening & closing hours The dog feels safe when he is washed  by his  owner

Weaknesses Parking is really far Noise next to the shop It´s difficult to cooperate with other companies A lot of customers can’t use the Internet Some customers may use too much water

Opportunities Many people have dogs Open another shop (maybe for cats) Hotel for animals Event day for homeless pets: Spa for homeless pets, people can wash them Selling dog products online and in the shop Publicity using social networks Offering a home service for old people in the future It’s easy to reach

Threats Some clients haven’t got the time to go to the shop A new shop may open in town Opponents in nearby cities Some clients can feel uncomfortable in the same place as homeless pets