Publishing Communities © Ebax Oy 2009

Pubjee™ New, Innovative publishing service (publishing 2.0) Based on Ebax Edujee™ -products and services From Local to Global model Web as a platform / Software as a Service -model Pubjee™ = Core products + Tailored services Scalable, copyable, flexible, simple © Ebax Oy 2009 (c) Ebax Oy 2008 (c) Ebax Oy 2008

Pubjee™ Commercial communities Content People Services New innovative business processes (re-engineering) Private consumers, organizations, projects, networks, communities © Ebax Oy 2009

Publishing 2.0 challenges Content managent (Standards, Structural Documents, Contextual Content, Metadata) Internet services (Web 2.0, Wikis, Blogs, Social Bookmarking, RSS-feeds, Folksonomies, S3) Internet Mashups and Web APIs Business re-engineering: Education 2.0,Library 2.0, Enterprise 2.0, Business 2.0 Virtual organization and Virtual value chain © Ebax Oy 2009

Publishing evolution Phase 1. Books Phase 2. E-books ”Publishing 2.0 – The (r)evolution of Media” Phase 1. Books Traditional publishing based on books Phase 2. E-books Printed books convert to digital with scanning Phase 3. Digital content Static multimedia content (text, pics, video, sounds, web pages) Phase 4. Digital content 2.0 Convergency of the digital media. Content and people meets services with social activities © Ebax Oy 2009

Content advantages Social Content– many sources (eg. Wisdom of the crowds) Up-to-date content (Up-to-date communities) Rich content (Visual, Auditory, Kinesthetic) Granularity of the content (Simple picture vs. Media collection) Format of the content (Structuralization) New channels, new markets, new methods © Ebax Oy 2009

Value Chains Traditional valuechain Traditional technologies, businessmodels and organization Convergency, integration New virtual valuechain New technologies, new business models, new virtual organization Edujee™ Pubjee™ Ebax framework™ © Ebax Oy 2009

Channels – Model 1 Enterprises Publisher #1 Community Publisher #2 Retailers Publisher #N Community Pubjee™ & Ebax Framework™ Private customers © Ebax Oy 2009

Channels – Model 2 Enterprises Publisher #1 eBooks Community Publisher #N eBooks Pubjee™ & Ebax Framework™ Private customers © Ebax Oy 2009

Channels model 1+2 Enterprises Publisher #1 eBooks Community Publisher #N Services econtent eBooks Pubjee™ & Ebax Framework™ Private customers © Ebax Oy 2009

Pubjee™ Web Service Organizations Enterprises Libraries CON T EN T M E D API M E T A D Auth Validate Convert Transfer Pubcat for Publishers Standardization Schema* UI / API interface Auth Validate Convert Transfer A P I A P I Retailers Vendors REST REST API Publishers * Standard DC + custom bind schema Private customers © Ebax Oy 2009 © Ebax Oy 2009

Pubjee™ Business Model Organizations Enterprises Libraries CON T EN T M E T A D M E T A D Auth Validate Convert Transfer Channels for Publishers Standardization Schema* UI / API interface Auth Validate Convert Transfer Retailers Vendors REST Publishers * Standard DC + custom bind schema Private customers © Ebax Oy 2009 © Ebax Oy 2009

Value Chain - Pubjee Organizations - Enterprises, Libraries… Publisher #1 Community Publisher #2 Community API Pubcat for Publishers Marketing Selling Distribution Publisher #3 Community A P I A P I Retailers Publisher #4 Community Publisher #N Community API Private customers Pubjee™ & Ebax Framework™ © Ebax Oy 2009 © Ebax Oy 2009 © Ebax Oy 2009

Community is more than … Example Virtual Community Content Structural Described Rich content Contextual … 20000+ pictures 1000+ locations 500+ cad draws 10000+ documents Users Experts Students Educationers Enthusiasts … 50+ articles 400+ feedbacks 10000+ comments 300+ documents Services News and events Search engines Object descriptions Queries … 1500000+ searches 300+ tags 20+ events/news 5000+ answers © Ebax Oy 2009

Pubjee™ features/services Language and localization User management Workspace management Content management Search engines Metadatarepository Look and feel management Payment and shopping Electronic transactions Mashups Statistics and reports Analytics Social bookmarking Wikis and Blogs Map and geocodes News management API –services Etc. © Ebax Oy 2009

Pubjee mashups © Ebax Oy 2009

Technological Highlights Social community framework with basic services (Edujee™) Advanced metadata repository Business and technical metadata Custom data schemas Powerful and controllable search engine Advanced tagging tools Support for free and controlled vocabularies (Folksonomies and ontologies) Enables business intelligence and knowledge management APIs Enables integration to client and third party systemes Import and export data to publishing industry formats (Onix, MARC) © Ebax Oy 2009

Customers Aluminium industry - Eurokoodi9 (Eurocode9) Ruukki Construction (rclearning –International education system) Ruukki Construction / TROK 2 TAMK (Learning and knowledge management system) Small and medium enterprises (Edujee for SMEs) Small Publishers (Kustannuskanava.fi – in Finland) Hitlab Oy partnership (Business development, Innovation system) © Ebax Oy 2009

Custom Websites White label Unique look and feel Domain level configuration Domain level services © Ebax Oy 2009

CEO Tuomo Paakkanen PhD (admin) Contact information CEO Tuomo Paakkanen PhD (admin) Gsm: + 358 40 578 8750 © Ebax Oy 2009