Marlee Plummer Kayla Tyzio Target Corporation Marlee Plummer Kayla Tyzio

Company Information Ranked #2 discount department store 1,765 stores in 49 states Corporate office in Minneapolis, Minnesota 365,000 employees “Cheap yet Chic”

Target Market Demographics “93% of shoppers are women Average age: 41 Average household income: $63,000,000 45% have children 48% have a college degree”

Value Proposition: “Expect More, Pay Less” Dayton’s Department Store “Make their store unique and cater to value oriented shoppers seeking a higher quality experience.” Target has maintained this image

Current Marketing Strategy Traditional and digital marketing In early 2000’s, started focusing on two brand activities Designer partnerships Creative advertising

Designer Partnerships Teamed with designers such as Mossimo and Isaac Mizrahi for apparel, Philippe Starck and Michael Grave for home goods and Chef Ming Tsai for kitchen wear. Use partnerships as themes for their advertisements

Creative Marketing Dimensional Advertising: unconventional marketing programs: Sponsorship of the restoration of the Washington monument Take Care of Education program Partnership with Coca-Cola in the Color My World red line campaign Sponsorship of the CBS program Survivor Their bridal registry program, Club Wedd

Digital Marketing Twitter Facebook Timeline of designers Target App Target Style “Our mission is to continue our commitment to "Design for All," especially when it comes to fashion and beauty. To be the place you love to shop for the latest, on trend style at brag-worthy and on budget prices. When a friend asks you where you got your dress, you can be proud to say, "I got it at Target."” Timeline of designers Target App The app allows customers to find the nearest store, check product availability, view the weekly Ad, and refill prescriptions.

S.W.O.T. Strengths Weaknesses Number of locations Brand Awareness Reputation Creative Marketing Strategies Number of locations Prices Website Threats Opportunities Increase number of locations Go international Improve website Competitors Smart Phones

Holes in Social Media Twitter Flow of websites City specific Los Angeles, Chicago, Seattle Flow of websites Main website Confusing App Website design

“Bullseye View” Online Magazine Blog postings Mention this in store Food, Entertaining, Recipes, Interviews, Fashion, Designers Mention this in store Turn into actual magazine Offer deals

“The Shops” The Webster from Miami Privet House from Connecticut Cos Bar from Colorado Polka Dog Bakery from Boston The Candy Store from San Francisco

S.W.O.T. Strengths Weaknesses Online Flow Product Differentiation Ease of Navigation Product Differentiation “The Shops” Quality Threats Opportunities City specific Twitter Magazine Overwhelmed customers