CONTENT CREATION Standard 3

CONTENT MARKETING A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage the audience.

CONTENT MARKETING AND ECOMMERCE Content is a way to build a brand, and communicate with customers. It allows customers to gain knowledge about a brand. By providing valuable and relevant data a website can become a resource for customers and potential customers. Great content gives a company a way to communicate with customers without trying to sell them something. Content allows a company to interact and build a relationship with customers by giving them useful information.

TYPES OF CONTENT EMAIL – Relies on content. The better the content the higher chance an email will get read. SPAM – Email sent to some who has not requested it OPT IN EMAIL – Process allowing customers to request contact from a company OPT OUT EMAIL – process allowing customers to request to quit getting email from a company LIST SERV – An opt in email marketing program that manages, creates, and analyses email marketing for a company

TYPES OF CONTENT BLOG – A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal style. SOCIAL MEDIA – Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about life or business. VIDEO – Video content distributed via the Internet INFOGRAPHIC – Data in graphic form LISTS – A list of data or facts that a reader could find interesting

TYPES OF CONTENT PODCAST – A digital audio or video file, usually part of a themed series. It can be downloaded from a website or to a media player. HOW TO GUIDES – A very lengthy and detailed piece of content instructing readers how to fix or improve something. MEME – A humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.

TYPES OF CONTENT IMAGE – A picture that has been created or copied and stored in electronic form. NEWSLETTER – A written report, issued periodically by a business, institution or organization that presents information and news to people with a specific interest. WEBINAR – A seminar or presentation that takes place on the internet.

CONTENT AUDIT Examination and evaluation of current content that a brand publishes.

TACTICS FOR GOOD CONTENT Content must be original. Original content is easier to find through search engines. Quality content over quantity. If you don’t have anything useful to say, then don’t say anything. Create a good headline for content. Get customers excited to read in just a few words. Provide answers or solutions to problems. Always add images or video. “Don’t tell me, show me.”

TACTICS FOR GOOD CONTENT Use keywords in posts to help SEO (Search Engine Optimization) Update content as must as possible Make sure content is credible Find a way to make site content more valuable than another sites content Eliminate spelling and grammar mistakes, broken links, and do not have an excessive amount of ads.

CONTENT “GOES VIRAL” Becoming very popular by circulating quickly from person to person, especially through the internet.

HOW TO SPREAD CONTENT Positive content is more viral than negative. If content evokes emotion it is more likely to go viral. Useful content gets shared. People love a visual link to content.