Broadway Performance Club 12/12/2016 Marketing class Team “ALL Stars”

Outline Introduction The Customer Problem Marketing Samples Methodology The Solution

Intriguing Dance Moves 10 years Exciting performance Blagoevgrad 5 Big cities Sofia Amusing Plot Ruse Memorable Songs Varna Plovdiv Intriguing Dance Moves Introduction

A lot of people are not aware of the existence of the AUBG Musical Problem

Main Competitors Cinemas Concerts Theaters Problem

Reaching people by raising awareness and knowledge about the Musical Methodology

Background: 27 years old, young-professional, dynamic lifestyle and open-minded personality, engaged; Ekaterina Mihaylova How we help: having good relationship with co-workers by going out to social event and diversifying everyday routine; “I do not have enough qualitative time outside my work environment” “I am interested in doing something cool and new for me.” What we offer: Unique experience different from her everyday routine; opportunity to meet new people and to enrich herself culturally. The Customer

Guerilla marketing campaign https://www.youtube.com/watch?v=0QB_5aO5KhA&feature=youtu.be The Solution-Marketing Ideas

Small stickers idea Denica Hristova The Solution-Marketing Ideas

Suggestion Bookmark

Public stairs idea The Solution-Marketing Ideas

What else we’ve got: Emails from AUBG to other universities Making a good trailer and sponsoring it as an ad on Facebook and Instagram Asking popular companies to advertise us in different media channels Post Marketing campaign: distributing plastic bracelets to all the people in the audience

And if you want to be a savage… The Solution-Marketing Ideas

Thank you! Aleksandra Greta Zhaklin Sevdalina Stefan