Carpe Diem’18 Association Plans Title Sponsor Associate Sponsor Event Partner Pricing INR 18 Lakhs INR 10 Lakhs INR 4 Lakhs SPECIFIC DELIVERABLES- BRANDING 1 Grand new event to conceptualised for XXX with multiple stages, final being held during Carpe Diem. Event could be based around Quiz, Case competition or Awareness campaign. Open for further discussion on event type. Y N 2 Exclusive Partner/Sponsor of Carpe Diem event(s) or pronite(s). Youth partner flagship event could be either ‘Joka Roadies’, ‘Duet Dance’ or ‘Mr & Mrs Carpe’ Y (Visibility across all events held in Carpe Diem) Y (1 Flagship Event + 1 Youth Event) Y (1 Youth Event) 3 Promoting XXX as official Youth Partner/Safety Partner of Carpe Diem – the annual cultural festival of IIM Calcutta 4 Advertising and branding of XXX in IIMC’s sports fest or Inter-IIM Sports meet 5 Experience/Interaction Centre: Dedicated Experience Centre to XXX during Carpe Diem where XXX would be able to promote its products/services 8 x 16 ft (2 LED TVs) 8 x 8 ft (1 LED TV) 8 x 8 ft 6 VIP Passes - Esteemed officers from the XXX will be provided with VIP passes for the pro-nites 6 + 4 VISIBILITY Premium Hoardings in Campus - ## 20 x 5 feet hoarding with XXX’s logo at the entrance gate - ## 24 x 24 feet banner with XXX’s logo at the centre of the auditorium wall 1+2 1 + 1

Carpe Diem’18 Association Plans Associate Title Sponsor Associate Sponsor Event Partner Pricing INR 18 Lakhs INR 10 Lakhs INR 4 Lakhs 2 Strategic Hoardings in campus - ## 10 x 10 feet hoardings with XXX’s logo at strategic locations - ## 40 x 5 feet flexes with XXX’s logo on the auditorium walls 6 + 2 4 + 2 2 + 0 3 City Level Hoardings - ## 20 x 10 feet hoardings with XXX’s logo will be put in city for one month prior to event 4 to 5 2 to 3 1 to 2 4 Banners & Standees - ## banners with XXX’s logo will be put in the Campus - ## standees with XXX’s logo will be put at all the strategic locations 10+10 6+6 2+2 REACH 1 Posters - Around ## posters with XXX’s logo to be sent to 400+ Colleges including IITs, IIMs, NITs etc. 400 300 200 Souvenirs - Certificates for winners, Invitations sent to Judges, Merchandise & Gifts for winners will feature XXX’s logo Y None Advertisement in Leading Dailies like The Telegraph, Business Standard etc. - Will bear the name & logo of XXX Associate Title Sponsor RB's other products as prizes to winners of various events WEBSITE & SOCIAL MEDIA Online event to promote & increase awareness about using condoms, with multiple stages leading upto Carpe Diem. N

Carpe Diem’18 Association Plans Title Sponsor Associate Sponsor Event Partner Pricing INR 18 Lakhs INR 10 Lakhs INR 4 Lakhs 2 Branding through Online/Media Partners + Radio - We will be roping in various Online/Media partners like Radio Mirchi etc. who will be carrying out the marketing for Carpe Diem. The marketing content will feature XXX as the fest’s one of the sponsors. Y 3 Face book + YouTube + Blog + Instagram + Twitter - Above social media platforms of Carpe Diem with 13,000+ Likes (FB) will be used for the promotion - All the platforms will remain active throughout the year - All launched Teaser videos & blogs will feature the name and logo of XXX 4 Website - major medium of communication with other sponsors and participants - will feature the logo of XXX on the home page and on XXXX Location of the sponsors list Top of Sponsors List (With Carpe Diem’s logo on the homepage) With other Associate Sponsor – below the title With other Sponsors – Below the Associate Sponsors NEW INITIATIVES - to deliver greater value to our partners 1 Prelims - will be organized potentially in reputed colleges of Kolkata - ## 10 X 10 banners with XXX’s logo will be put up featuring as Carpe Diem’s Partner Partnership with INOX - XXX’s logo would be flashed in all the INOX theatres prior to the starting of the movies for a specific period before Carpe Diem

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