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9 months 8 Food trials 3 States 2 Mega Food Shows 25,000 customers

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Presentation on theme: "9 months 8 Food trials 3 States 2 Mega Food Shows 25,000 customers"— Presentation transcript:

1

2 9 months 8 Food trials 3 States 2 Mega Food Shows 25,000 customers
Kappa Chakka Kandhari was conceived with an objective to rekindle the nostalgic past of Kerala's rich and diverse Culinary heritage. The cuisine is an amalgamation of traditional Kerala recipes brought to life with new technologies and techniques without losing out on the taste and more importantly to suit the palette of the fast paced ‘NEO’ Generation

3 Now brings to you our 3 rd Mega Food event ONASADHYA ONACHANDA
Concurrent with ONACHANDA Over 15,000 ONASADHYA in 6 Days More than 25,000 Visitors to the ONACHANDA With an objective to Give a platform for the achievement oriented malayalee who in pursuit of opportunities have migrated to the most lucrative neighborhood, but is in every sense still mentally anchored into kerala tradition. Onam being the King of festivals is celebrated by one and all

4 6 DAYS ONAM EXTRAVAGANZA IN BANGALORE
Be part of a biggest festival of the Indian state of Kerala known for its rich and well established culture, gaiety, food and festivity filled with offerings such as Food, Games, Stalls, Cultural Performances, Offers, Entertainment, Contests, Celebrities and more.

5 HIGHLIGHTS: ONASADHYA Curated by Vasudhevan embrandhiri,Tripayar
1 st & ONLY WOODFIRED ONASADHYA in Bengaluru Lunch, Dinner,Payasam and Takeaway 28 course traditional onam feast 4 Payasams Pure Vegetarian Festive ambience Halls to cater to 600 people in one sitting. Spl Waiting Lounge

6 HIGHLIGHTS: ONACHANDA
30 Most sought after Kerala stalls Kiosks - traditional snacks, merchandise etc. Music,Dance & Folk Performances. Cultural activities by various associations Contests, prizes and offers Celebrities and VIPs everyday

7 TARGET AUDIENCE The affluent cosmopolitan bangalorian who experiments with food is expected from all sections of the city, especially those who love grand food, culture, style.The traditional malayalee will form 70 % of the TG

8 MARKETING PLAN AND REACH
Reach: Will target to reach more than 15 Lakh potential clientile Media Plan: OOH 4-5 billboards at prominent locations Radio - 2 stations Newspapers -English leading newspapers & Malayalam High Voltage SMM Campaign - Facebook, Twitter, Google, ers, SMS & mobile advertising Paper inserts, banners, on site branding / exposure, carry bags, direction boards etc.

9 GRAB THE OPPORTUNITY Create awareness and exposure of your brand
Launch new products Ideal Market research location for dipstick study Shape the attitudes / reposition the brand Create prestige and celebrity endorsements Target your product / brand to this unique affluent TG Get access and enhance relationships Incentives and special offers.

10 DELIVERABLES - TITLE SPONSOR Company featured in event press release
Company name in ON-LINE event promotions (SMM) Brand visibility on entry tickets / Onam Lunch Voucher Emcee mention at the event Opportunity to give away samples / coupons / gifts Visibility at the venue-entrance, banners, standees, backdrop Opportunity to put up standee / banners Exposure in the registration area Coverage in the post event power point sponsor presentation / video Gift bag inserts Special event vouchers (an option to present to select clients / associates / staff incentive...)

11 INVESTMENT Title Sponsor - 20 Lakhs Presenting Sponsor - 15 Lakhs
Associate Sponsor - 10 Lakhs Event Partners - Hospitality, Travel, Venue, Contest Prizes Media Partners - Outdoor, Newspaper, Radio, Television, SMM

12 THANK YOU For more details: Mobile : 9840703111/9176002002
Phone :


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