Diciendo algo útil sobre el conocimiento y la imaginación Prof. JC Gastador ESADE & LUSEM 2-Oct-2012CIKI Madrid1 Grandes empresas, PYMEs, Emprendedores,

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diciendo algo útil sobre el conocimiento y la imaginación Prof. JC Gastador ESADE & LUSEM 2-Oct-2012CIKI Madrid1 Grandes empresas, PYMEs, Emprendedores, Empresas Familiares ausencia CIKI 2012

saying something useful about knowledge and imagination JC Spender ESADE & LUSEM CIKI Oct-2012CIKI Madrid2 absence Large Companies, SMEs, Entrepreneurs, Family firms

knowledge-absence 1-Oct-2012CUNEF Seminar Innovation3 of 16 CIKI 2012 funding technology labor regulation competition alliance U

how do firms create value & raise productivity ? value creation? - imagination colliding with U no causal explanation of creativity how / on what does the imagination act ? 2-Oct-2012CIKI Madrid4 of 16 CIKI 2012 knowledge absence U imaginationadded value ✚

imagination when the data does not drive the solution imagination where calculation fails complements our reasoning imagination acts on U to produce value V 2-Oct-2012CIKI Madrid5 of 16 CIKI 2012

what U does knowledge address ? multiple types of knowledge / uncertainty explicit / tacit - know about / know how DIKW techne, phronesis, metis, … [(K a.K b ) ✚ (experience)]  Δ K [hypothesis.test]  (scientific finding) 2-Oct-2012CIKI Madrid6 of 16 CIKI 2012 kinds of U ?

basic types of U ① ignorance ② indeterminacy ③ incommensurability 2-Oct-2012CIKI Madrid7 of 16 CIKI 2012

state of U-1 K-truth ? KaKa KaKa ignorance (science) 2-Oct-2012CIKI Madrid8 of 16 CIKI 2012

state of U-2 K-truth ? KaKa KaKa KbKb KbKb indeterminacy (game theory) 2-Oct-2012CIKI Madrid9 of 16 CIKI 2012

state of U-3 K-truth ? KaKa KaKa KbKb KbKb incommensurability (theorizing) 2-Oct-2012CIKI Madrid10 of 16 CIKI 2012

resolving U - imagination K-truth ? KaKa KaKa KbKb KbKb K c = synth [K a.K b ] K c = synth [K a.K b ] 2-Oct-2012CIKI Madrid11 of 16 CIKI 2012

example - Penrose “not so much the resources themselves as the services they provide the firm” (1959 p.25) disjunction between resources and services management team’s knowledge & imagination resources services MTK 2-Oct-2012CIKI Madrid12 of 16 CIKI 2012

BM manage imagination ? U identify ‘knowledge-absence’ move / anticipate constraints harness imagination of others 2-Oct-2012CIKI Madrid13 of 16 CIKI 2012 imagination

BM as collaborative U-resolving practice business-model as answer to … ? questions raised by situation’s U where are we ? - who are we ? - how to we get there ? 2-Oct-2012CIKI Madrid14 of 16 CIKI 2012 Jeitinho = ∫ (trambiqueiro/malandro) Prof. Varvakis

what questions ? ① Do we really have a BM with value-adding potential ? ② Can we resource it ? ③ Do we have a metric or means of measuring its viability other than trying it out ? ④ What threatens our BM’s viability - competition, tech change, labor turnover, etc. ? ⑤ What do we think changeable about our BM ? ⑥ How long do we expect out BM to remain viable ? 2-Oct-2012CIKI Madrid15 of 16 CIKI 2012

knowledge & imagination  value BM = firm = body of situation-specific K multiple types of knowledge-absence and K K created by imagination acting on U context of commitment / resources V-add - product of imagination 1 st step - search out the ‘knowledge-absences’ 2-Oct-2012CIKI Madrid16 of 16 CIKI 2012

2-Oct-2012CIKI Madrid17 Julije Klović by El Greco