1. Planning the Better Mouse-Trap or Responding to Knowledge-Absences? JC Spender ESADE & LUSEM 1-Oct-2012CUNEF Seminar Innovation1 Innovation

2. Real innovation beyond (a) continuous improvement to what we do already, (b) asking our customers/lead-users what they need, (c) open- source pot-luck. Truly radical - push instead of being pulled - create a new situation we own. Framing from what we know to the ‘knowledge- absences’ these new ideas resolve, leading towards innovation-intensive management. 1-Oct-2012CUNEF Seminar Innovation2

3. succeeding ? why ? 1-Oct-2012CUNEF Seminar Innovation3

4. getting down to business 1-Oct-2012CUNEF Seminar Innovation4

5. knowledge-absence diagnosis / discovery strategic constraints move / change ? 1-Oct-2012CUNEF Seminar Innovation5

6. imagination collision bring into the world constraints push 1-Oct-2012CUNEF Seminar Innovation6

7. innovation 1-Oct-2012CUNEF Seminar Innovation7 new business model

8. building the BM no separation of innovation and Δ BM explore constraints explore change-ability ‘innovate’ = fill the ‘knowledge-absence’ implement / act 1-Oct-2012CUNEF Seminar Innovation8

9. strategic conversations (SCons) who knows? collaboration of imaginations ownership action 1-Oct-2012CUNEF Seminar Innovation9

10. innovation 1-Oct-2012CUNEF Seminar Innovation10 new business model collaboration of imaginations

11. questions BM must address 1. Do we really have a BM with value-adding potential? 2. Do we have a metric or means of measuring its viability other than trying it out? 3. What threatens our BM’s viability - competition, technological change, labor turnover, etc.? 4. What do we think changeable about our BM? 5. How robust do we think it against unanticipated shocks? 6. How long do we expect it to remain viable? 1-Oct-2012CUNEF Seminar Innovation11

12. 1-Oct-2012CUNEF Seminar Innovation12