APPLE IPAD IN INDIA: WAS THERE A WAY OUT? PRESENTED BY: Khushboo Noopur (11300672) Nahid Afrin (11300648) Manisha (11300444) Pankaj Attri (11300645) Ifrah Showkat (11311645) Harekrishn yadav(11311523)

CASE SUMMARY This case tells us about the evolution and market for tablets in Indian as well as global scenario. The impact of tablets on PC. The case also tells us about the major players of tablets in India.

Contd… Strategies adopted by apple :- Segmentation Product strategy Distribution strategy

APPLE IPAD

INTRODUCTION 1955-born 1976-Apple1

1977-Apple2 1980-went public

1981-IBM pc was launched 1984-Macintosh was launched

Started new company called “next” Invested in “pixar” Apple bought next Launched Imac, Ipod, itunes, iphones, etc

Oct,2011- Steve died Present CEO is Tim cook

MISSION “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”

VISION “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.“

MARKET FOR TABLETS Global Scenario 2008-1.3 million 2009-1.03 million According to granter 2010-17.6 million 2011-63 million According to IDC 2011-62.5 million According to Dow Jones Newswire 2015-242.3 million

Indian Scenario Samsung-45.8% Research in motin play book-21% Apple-18.4 3G:wifi model sold in india-70:30

TABLET PLAYERS IN INDIA SAMSUNG GALAXY Motorola xoom Dell streak Rim Blackberry Playbook Acer Iconia HTC Flyer Toshiba Thrive Cisco Cius

Limited option approach Distribution Strategy: Product Strategy: Limited option approach Distribution Strategy: UNITED STATES INDIA Own Retail outlets Best buy Wal-mart/ Targets Verizon/ AT&T stores Apple Specialists Find one

Why Apple is in 2nd Position In India? Launches its product later in India Is India a dumping ground for apple products?

Indian is a more Price Sensitive Market Weak distribution channel “Thanks to the Indian govt. we won’t get Indian apple stores , with glass stairs and the huge apple on the front”.

Apple earns by selling apps , games and songs

Apple assumed that Indian market was conservative and did not have an apetite for luxury iProducts

Technical Problems Apple failing to have a camera in it’s premier version The launch of iPADS 2 with dual camera was too late iPad does not offer support for the Flash Multimedia Player

Apple lack in bluetooth connectivity Non availability of USB ports

Recent News

SWOT STRENGTH Strong Brand Image. Quality. Innovation and Improvement. Marketing and advertising capabilities.

WEAKNESS High Price Weak distribution channels in India. Lack of product breadth. Incompatibility with other OS.

OPPORTUNITIES Introduction of new products. Growth of tablet and Smartphone markets. Expansion Acquisition

THREATS Rapid technological change. Strong competition Low cost products Economic slowdown

EXISTING RIVALRY-HIGH SAMSUNG Padfone, HP Slate, BLACKBERRY pad. Lower price of other products Research and Development

THREAT OF NEW ENTRANTS-medium Apple dominates consumer electronic industry. Put relentless effort on R&D Each of the company’s products is unique. Threat of new entrants is very low because apple continously differntiate its products from its rivals.

THREAT OF SUBSTITUTE PRODUCTS-HIGH IPOD- Samsung mp3 player, Sony mp3 player. IPAD- Samsung tab IPHONE- Samsung galaxy note, nokia

SUPPLIER POWER-LOW The Supplier has some power because they are able to supply unique material to apply and because of that APPLE can diffentiate its products from its competitors.

BUYER POWER-LOW BRAND LOYALITY

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