Yellow Team Marketing Project

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Presentation transcript:

Yellow Team Marketing Project Matthew M. Hoffmann Vanny Sok Christina Ley Sean Burton December 4th, 2012 Principles of Marketing BUS 240-50 Professor Dr. J.W. Dottin Yellow Team Marketing Project

Executive Summary Providing a Unique product. Enhance the apparel category in modern pet stores today. Glow is a luminous spray paint, made from new generation material. It is safe for pet owners to use on their cats or dogs, while the chemicals are environmentally safe. Providing pet owners with peace of mind during the after hours of the day. Achievement Objective to a long-term development with the marketing mix. Providing a Unique product.  Competitive pricing. Ø Satisfy consumers needs by providing at convenient locations. Ø Distributing the product at the most dependable and fastest way possible.

Product Conception How is “GLOW” unique? Nonelectrical barriers can be exorbitant or hazardous toward cats and dogs. “GLOW” can be fit in a purse or a small area for easy storage. Water resistant “GLOW” can be use in any circumstances, even during a rainy night. Easy to apply & remove, spray paint on and use our dual spray to remove the paint. Profitable price under $7.00. “GLOW” comes in a variety of colors to chose from.

SWOT Analysis Strengths Illuminates in the dark. “GLOW” will never smudges or erase. Illuminates in the dark. Does not need light to bounce off of it. Easy to apply and remove from the pet’s pelt. Works for a solid up to 5 hours. Weaknesses The product only works during the night. Opportunities Dual spray to remove the paint. Variety of different colors. A winter spray keeping cats and dogs warm during the fall season.

SWOT Analysis Threats Product those are competitive to our product such as: Reflector vest Raincoats Winter jackets GPS collars Extendable leashes Electronic fencing

Domestic Marketing Strategies Target Market Segmentation Strategy Targeting on cats and dogs’ owners. Focusing on the consumer market: Consumers attitude Perceptions Lifestyle geographic Production Strategy The product is first appearance in the market. Introduce the opportunities section of the SWOT analysis. Introduce another product during the stage of the product life cycle to avoid the decline stage.

Product Cycle

Domestic Marketing Strategies Pricing Strategy Be competitive among the competition. Stabilizes the product in order to avoid price wars. Maintain a moderate but also maximize profit. Listed price without tax is $6.95 per canister. Distribution Strategy Satisfy customers at the right time and selective locations. Direct distribution from the manufacturer to retailers. Intermediates distribution through aggregators like: Petco Dog walker businesses Veterinarians

Domestic Marketing Strategies Promotion Strategy Using order getter and Conducting a sales contest. Some percentage discount to first time buyers. Door to door fly or brochures. Social media (Facebook, Twitter, LinkedIn, etc.)

Research Survey for Product Potential Target Audience Do you have any kid(s) at home? (Yes or no) Do you walk your pet at night? (Yes or no) Is your pet an indoor or out door animal? (Yes or no) Do you buy apparel for your pet? (Yes or no) What type of apparel do you buy? (Jackets, costumes, flotation vest, other) Between what ranges in price do you spend on your pet? ($1-10, $11-20, $21-40, $41+) What local pet store do you visit on a regular visit? (Petco, Petsmart, other)

Thank You!