Fit4Europe : Rationale & Methodology

* Context EPA Diversification Transformation

3 generations of trade and investment * 3 generations of trade and investment   First Generation 1980-1990 Second Generation 1990- 3G Driver Industrial Decline Globalisation Transformation Model Institutions Agencies Catalysts Role Promotion Facilitation Selection Focus Industries Sectors and clusters Niches Offer Incentives Information Customized Solutions Clients Multinationals Trans-nationals Micro multinationals

* Time for change The changing environment for TPOs: Higher expectations by exporters Lower budgets More competition New business models Demand for specialised services Real-time delivery required Stay relevant or die ! The changing environment for exporters: Geography is dead Digital disruption Reach not size Design-driven innovation Co-creation Only the flexible survive Doing nothing is not an option!

F4E : progressive & sustainable * F4E : progressive & sustainable Experienced international exporters, internationally competitive, capable of moving to the next level. Willing to mentor tier two companies Companies experienced in exporting regionally but with potential to grow in wider international markets. Willing to mentor tier three companies Tier One Tier Two Tier Three Young but proven companies with internationally appealing products / services yet to be tested internationally. Need accelerated capacity building

Trinidad and Tobago : Export Nation * Trinidad and Tobago : Export Nation F4E Inclusivity empowerment Co-creation Research

Goods and services Missions Main Pillars * Market & Company Selection Needs analysis Training Programme Market Scoping Goods and services Missions Recommendations Evaluation

* Continuous reviews

New European landscape Triple Helix Clusters Enterprise Networks Incubators Accelerators Elevators Global Entrepreneurs Gazelles and Unicorns Rainmakers Co-creation

Benefits of co-creation * Benefits of co-creation Companies Places 1+1 =3 Jobs Bench-learning Investment Network access Talent Market access Technology Risk management Knowledge Faster growth Growth Localisation Competitiveness Co-production Profile & Identity Co-design Cross-border clusters Co-distribution and marketing National integration Co-research and development International integration

Target Markets *

Goods and Services Missions Joint research Pre-mission engagement Intensive programming On-site meetings Search for co-creators Inspirational people Leading institutions Understand market dynamics Daily de-briefings Assess Opportunities Market Access options Lessons learned Recommendations

‘general’ does not work any more * ‘general’ does not work any more General Specific

* Game Changer

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