1. New practices in creating and consolidating innovative Start-ups

2. 2 www.sme-innova.com/tractor © TRACTOR Consortium THE CONTEXT Starting-up may be easy, but the challenge is the long-term success. Only a small number survive. Starting-up may be easy, but the challenge is the long-term success. Only a small number survive. A lot of problems prevent young entrepreneurs from a successful transformation of their innovative ideas into a strong and consolidated company. Long-term success is in high degree a result of an ability to change mentality while remaining close to the original mission.

3. 3 www.sme-innova.com/tractor © TRACTOR Consortium PROJECT OVERVIEW  The Objective To develop and test a methodology that supports the creation and consolidation of innovative start-ups by integrating innovative practices. TRACTOR offers an e-learning environment for entrepreneurs and start-ups, providing information, guiding materials and tools and a mentoring system.  The Consortium The project consortium is made up of 5 partners from Spain, Sweden, France and Slovenia. ◘ Labein Technology Centre, Bilbao (Spain) ◘ Lund University, Department of Education (Sweden) ◘ ESTIA, Advanced Industrial Technologies Superior School, Bidart (France) ◘ BEAZ S.A., Business and Innovation Centre, Bilbao (Spain) ◘ SBDC, Small Business Development Centre (Slovenia)

4. 4 www.sme-innova.com/tractor © TRACTOR Consortium METHODOLOGY: Target Groups

5. 5 www.sme-innova.com/tractor © TRACTOR Consortium METHODOLOGY: Web platform TRACTOR provides infrastructure consisting of mentoring, networking, and training.

6. 6 www.sme-innova.com/tractor © TRACTOR Consortium METHODOLOGY: Web platform TRACTOR provides infrastructure consisting of mentoring, networking, and training.  A structured way of providing support for the creation and consolidation of start-ups.  A common frame for interaction of agencies and incubators with the entrepreneurs.  E-learning platform, a place where users may:  Interact with consultants, experts and other entrepreneurs,  Accede to incubators’ courses and services,  Share opinions,  Store or consult information, and  Test their capabilities and knowledge.

7. 7 www.sme-innova.com/tractor © TRACTOR Consortium Contents and Support

8. 8 www.sme-innova.com/tractor © TRACTOR Consortium Interactive Multimedia Game LIVETECH is an innovative multimedia game that aims to raise awareness of the importance of leadership, team working and communication issues when managing a young, innovative start-up.

9. 9 www.sme-innova.com/tractor © TRACTOR Consortium Throughout the game, the user experiences real situations while learning important aspects of managing a team: Recruiting the right employees, Motivating employees, Awareness of a leader’s functions, Delegation of functions and powers, Communication (of the vision, of instructions,...), Time management, Acceptance / recognition…. Interactive Multimedia Game The player is presented with suggestions and recommendations in each situation.

10. 10 www.sme-innova.com/tractor © TRACTOR Consortium Visit the project website www.sme-innova.com/tractor and click here to start playing Interactive Multimedia Game The game is available only in English at the moment, but it will be soon in French, Slovenian and Spanish.  Why this game ?  Interviews with Potential entrepreneurs, Young Managers and Consultants.  They stressed the importance of leadership, team working and communication aspects in the first years of a business.  Taking into account the many courses and consultancy in the market on other issues like Finance, Marketing, etc.

11. 11 www.sme-innova.com/tractor © TRACTOR Consortium TRACTOR Results: FUTURE PLANS Our DISSEMINATION PLAN has the goal of ensuring wide distribution of information about the project results to:  Potential users and service providers (Development Agencies, Incubators, Local institutions and Public Bodies, entrepreneurs, etc.)  Policy makers, Potential investors and business partners  Collaborators for further research  Other relevant EU projects Regarding the EXPLOITATION PLANS of the CONSORTIUM in the near future:  SBDC, ESTIA and BEAZ will adapt and integrate the project results in their service offer (the e- learning platform, contents, LiveTech game, etc.)  Be active in building networks and promoting clustering activities for entrepreneurs support.  LABEIN: To customize the learning platform for Agencies (Incubators, Regional agencies, Sectorial Associations, etc.)

12. 12 www.sme-innova.com/tractor © TRACTOR Consortium THANKS FOR YOUR ATTENTION ! More information about the project: www.sme-innova.com/tractor Contact: Javier Mendibil jmendibil@labein.es THANK YOU !