Communications Strategy April – March 2017/18

About the strategy The communications and engagement strategy builds on previous learning, including finding new approaches to engagement with hard to reach groups The strategy tracks the organisation’s Corporate and Strategic objectives and is set for this financial year. The next slide provides at a glance, our priorities and audiences as well as our KPIs. We then state who our interdependencies to help us achieve our strategy aims.

Strategy at a glance… Leadership Leadership Engagement Better Health Plan linked to Org Strategy CCG Objectives KPIs Actions Audiences Priorities Plan linked to Org Strategy CCG Objectives KPIs Actions Audiences Priorities Better Health Better Health Sustainability PPI For Thurrock in Thurrock / Success Regime Better/Quality care Better/Quality care Public / patients Public / patients Public Health GPs/Clinicians GPs/Clinicians Reduce System pressures Partners / champions Partners / champions Raising positive profile 0.5% increase by population - in CRG attendees Influencers / Community Influencers / Community Reach 0.5% of population on STP plans Annual report/ AGM Annual report/ AGM Increased presence online / in community Awards entries Publications Publications STP consultations STP consultations Public health / engagement Improved comms with GPs/clinicians

STP Primary Care Council GPs / clinicians Providers We need support from all these external agencies to make our strategy work NHS England STP Primary Care Stakeholders Council GPs / clinicians Providers Community groups Healthwatch Thurrock CVS Third sector Comms Strategy inter-dependencies