1. Making Aberdeenshire More Active
Alison Grant, AVA & MAMA Chair

2. MAMA – why?
Make Aberdeenshire More Active (MAMA) group exists to ensure a collaborative approach to planning and delivery of actions that will enable and support people in Aberdeenshire to be more active and less sedentary.
MAMA is taking forward Active Scotland Framework in Aberdeenshire.
Aberdeenshire’s adult population mirrors Scotland’s adult population with about a fifth (21%) considered inactive.
MAMA supports the outcomes of Aberdeenshire Health and Social Care Partnership and Local Outcome Improvement Plan (LOIP) and the Aberdeenshire Sport and Physical Activity Strategy.
16% of journeys are made on foot in Aberdeenshire. (Compared to 30% in City and Moray).
1% of journeys are made by bicycle in Aberdeenshire.
50% of children walk to school in Aberdeenshire, more likely to walk in primary school than secondary school.
Source: Healthier Futures strategy document 2018 NHS Grampian, Public health

3. MAMA group
MAMA was brought together in 2015 following an identified need for a multi-agency leadership group to oversee and progress collaborative working to encourage Aberdeenshire residents to be more active more often.
The group has over 40 members who meet quarterly. A broad range of Community Planning Partners including key stakeholders from the third sector are involved.

4. MAMA aims To re-affirm the health and well-being benefits of PA.
MAMA aims to support delivery of the Aberdeenshire Council Sport & Physical Activity Strategy
To re-affirm the health and well-being benefits of PA.
Recognise the challenges of addressing the health inequality aspect of physical inactivity.
To identify potential priority PA actions within strategic plans for the Health and Social Care partnership, LOIP and service plans.
To gain commitment from organisations to progress a more coordinated approach to the promotion and delivery of PA across Aberdeenshire.

5. MAMA key priorities
Making activity the easy choice within and between our communities. Promoting and enabling opportunities to walk/cycle and be less sedentary.
Increasing opportunities to be active for people living with Long Term Conditions. Including older people and those who are socially isolated.
Focus on those with additional need and those who are considered at risk of not meeting physical activity guidelines e.g. teenage girls, women, ethnic minorities, people with a disability (their families and carers).
Links with Aberdeenshire Council Sport & Physical Activity Strategic priorities
Health & Wellbeing
Promoting Diversity
Stronger Communities
Achievement

6. MAMA subgroups
Key Priority 1: Make activity the easy choice within and between our communities.
Reducing sedentary behaviour and increasing opportunities for walking and cycling in our local communities is a key priority for MAMA. There is a perception that Aberdeenshire is predominantly reliant on car use. However there are many opportunities for active travel and recreation
MAMA Priority
Responsibility (list partners)
KPI’s, actions to achieve priority
Progress
Status Red/Amber/Green
Timescale
Promote opportunities to be active for the least active.
Aberdeenshire Council; Moray Council & Aberdeen City Council
NHS Grampian
NESTRANs
Promotion of local physical and social activities.
Map existing activity across agencies to promote active travel and active recreation within and between communities in Aberdeenshire.
Pro-active, responsive and consistent approach to promotion of active travel.
Encourage people living in Aberdeenshire to actively commute to work, schools, shops, community facilities such as swimming pools, libraries and leisure centres etc. either on foot or by bike.
Member of MAMA Active travel/recreation within between communities’ subgroup joined HTAP public health subgroup
Amber
2022

7. MAMA subgroups
Key Priority 2: Increasing opportunities to be active for people living with Long Term Conditions.
Confidence to take part in physical activity has been identified as a major barrier for many people who are living with long term conditions/socially isolated/hard to reach across Aberdeenshire.
MAMA Priority
Responsibility (list partners)
KPI’s, actions to achieve priority
Progress
Status Red/Amber/Green
Timescale
Promote opportunities to be active for the least active.
Co-ordinated and consistent approach to the promotion of physical activity for people with LTCs across Aberdeenshire
Aberdeenshire Council
NHS Grampian
GCRA plus
Move More Macmillian
Paths for All
Map local physical activities and social activities relevant for people with LTCs across Aberdeenshire
Focus on how we mainstream information about opportunities to be active across Health and Social Care Partnership e.g. via AVA training officer.
Work with clinicians on ways to make referral to be more active for those with long term conditions straightforward and safe e.g. self assessment questionnaire for participants as in use for all GCRA+ classes.
Intensive physical activity consultation available for patients in need of more support.
Co-ordination and further development of multi agency Make Aberdeenshire More Active Steering group.
Online SNAP survey of Aberdeenshire residents barriers/facilitators for physical activity
Amber
2022

8. MAMA subgroups
Key priority 3: Focus on people with additional need and those who are currently not engaged in physical activity
MAMA additional needs focus group is working with partners to target opportunities to be active for the hard to reach /disengaged groups and explore barriers to engagement. For example lack of infrastructure, accessible paths and pavements, accessible changing places and toilets in our communities.
MAMA Priority
Responsibility (list partners)
KPI’s, actions to achieve priority
Progress
Status Red/Amber/Green
Timescale
Promote the wide range of resources available to support the inclusion of people with disabilities and / or are disadvantaged to lead more actives lives within our communities.
Reduce inequalities in health outcomes between communities and across Aberdeenshire
Aberdeenshire Council
NHS Grampian
Third sector agencies
Improve the integration between different groups and stakeholders to ensure most effective use of resources and time.
Encourage targeted approach for those that may be at risk of exclusion or underrepresented.
Identify the needs of the community in order to address inequalities.
Working in partnership with the wider community & internally to reduce the barriers that make it difficult to participate in sport & physical activity
Amber
2020