Number 1 commercial radio station in the Forth Valley. Welcome to professional advertising on 103.1 Central FM Number 1 commercial radio station in the Forth Valley.

Central FM….the story so far Central FM was launched in June 1990 and we have continued to grow in listenership locally and worldwide since that day, we are an independently owned business for the people of Forth Valley and their businesses We believe in local marketing; local studios, local presenters, local account managers, local charities, local events and local clients. We provide round the clock news bulletins, up to date traffic & travel information and keep the Forth Valley moving along smoothly to great songs all the time! Central FM music policy is to play great songs aimed at our core target market 24 – 55 year olds - It is not a coincidence that our target audience is 24 - 55 year olds - this is the age group who typically hold the purse strings in the household Central FM customer charter is to listen to, create and deliver the highest and most professional radio campaigns Central FM has been the catalyst to find, keep and grow our clients customers for many years, delivering their marketing needs and expectations.

Core Transmission Area Central FM is the Forth Valley’s most listened to commercial radio station!

DAB Transmission Area Central FM are broadcasting across Scotland on Digital Radio to a potential 2.8 million people.

Central FM 54,200 Listeners - number of and proportion that are... Total Reach Market Share % 8.3 GENDER MAIN SHOPPER 313,700 Total Listening Hours 50,500 5.8 25.2% 93% Avg. Hours Reach MAIN SHOPPER WITH KIDS SOCIAL GRADE 14,700 27% ABC1 Male Female 24,400 29,900 C2DE AGE 6,200 800 24,200 MORE MAIN SHOPPER LISTENERS MORE PARENT LISTENERS MORE HOURS LISTENING BY MAIN SHOPPER PARENTS in the last 12 Months Source // RAJAR/Ipsos-MORI/RSMB 12 Months Q4 2016

Central FM The Bay Audience ADULTS 17+ WITH 1 OR MORE CARS IN HOUSEHOLD ADULTS 18+ LIVING IN OWNED HOME ADULT LISTENERS THAT LISTEN TO NO OTHER LOCAL COMMERCIAL STATION 45,900 29,100 10,400 85% 54% 19% Listeners - number of and proportion that are... More Weeks, More Listeners. Predicted - Week 1 Predicted - Week 4 Predicted - Week 8 Predicted - Week 13 Source // RAJAR/Ipsos-MORI/RSMB 12 Months Q4 2016 Local Gets Vocal Research by d.fferentology for First Radio 2014 62% 46% “ ” Agree: I am more likely to consider a company/brand I hear on my station increased Brand consideration Action taken after hearing about a brand on my station Local Stations are more influential at a local level My Local Station Other Commercial Radio listeners It feels like part of my area 85% 52% Visited a store Bought Searched online 42% 30% 29% 60% “ “

Central FM’s TSA Audience Facts Number 1 commercial radio station in the Forth Valley with 53,100 adult listeners each week. Capital FM have 47,500 listeners Radio 2 have 49,100 listeners Our core audience is 24 – 55 year olds The population of the Forth Valley is 213,200 with over a quarter tuning into Central FM! 51% of the population are ABC1’s with 41% of them listening to Central FM 8.3 Market Share % 5.8 Avg. Hours 54,200 Total Reach 25% Reach 313,700 Total Listening Hours Sourced by RAJAR (www.rajar.co.uk) figures from Q42016

The 7 Reasons to use radio? Radio reaches people at relevant times and places Radio drives response, especially online Radio reaches out in a world of ad avoidance Radio is “a friend” Radio creates a large ‘share of mind’ for a brand Radio offers cost efficient targeting Radio has a ‘multiplier’ effect on other media 8

Commercial Opportunities Tailor made on-air campaigns that deliver results Bespoke competitions On air promotions with live presenter reads & promotional trails Sponsorship of shows and features Interactive solutions on website with the ability to create mini sites for competitions/promotions Bringing radio to you…….Roadshows, Live Broadcasts & Live Links Fantastic creative writing team

Online and Mobile 282,439 page impressions / 90,110 unique users – Jan 15 to Jan 16 Centralfm.co.uk is highly interactive with our listeners, it features competitions, local events, local news. Check out our app! Download it down, available on Android & The App Store – Over 6,313 downloads Attracting 19,510 Facebook “likes” Followed by 8,445 on Twitter

The voices of Central FM Joe Kilday @ Breakfast Weekdays from 6am Gemma McLean on Daytime Weekdays from 10am Liam McCann’s Drive Time Weekdays from 3pm

24 hour programming schedule Monday - Friday What…. Who…. 0600 – 1000 Joe Kilday @ Breakfast Joe Kilday   1000 – 1400 Central FM Daytime, including Retro Recall Gemma McLean 1400 – 1500 You Choose Central Non-stop music via a Twitter feed – Tweet us to request your song! 1500 – 1900 Liam McCann’s Drive Time Liam McCann 1900 – 2200 Evening Show John Mulgrew 2200 – 0100 Late Show Non-stop Music 0100 – 0600 Uninterrupted Hits Central FM weekends include Saturday Morning with John Mulgrew, Daytime with Woolfy, Afternoons with Gemma McLean, Saturday Night 90-00’s with Stuart McCully. Sunday morning starts with You Choose Central, Daytime with Woolfy & Afternoons with Tom Bell then the Vodafone live chart plus Sunday Evenings with Gavin Dick.

Some of our current partners….

Please call the sales team on We are able to create bespoke advertising & sponsorship packages that suit the needs of you and/or your clients. Thank you for allowing Central FM to present this information. Should you have any questions, or require more information, please contact us. Thanks again For any enquires: Please call the sales team on 01786 577024