What's the Plan…? www.enterpriseforlondon.com
Today’s Agenda Why produce a Business Plan ? Structure Top Tips – making it easy ! Common errors Finance Section Summary Start 06.30pm Close 08.30pm
Why produce a plan ?
Business Plan structure Front cover – image ! Business Summary – 4 sections Personal Section CV Legal / Health and Safety Financials Market Research Marketing Business Operations Contingency Final overview
Documents
common errors ? Poor presentation / formatting – lock with PDF Business summary lacks clarity Writing style – Too many words Poor Business Summary No Images Lack of Market Research Financials incorrect No profit and loss Start up costs don’t match loan request
Business Summary what we do…… how does it operate ? financial summary who are our customers ? how does it operate ? financial summary
Writing style….. Thames Breaks is situated on the banks of the estuary at Chertsey, 30 minutes from the buzz of the city of London . The business was started by John and Julie Smith in 1978. It consists of 35 static caravans, 3 pine Lodges and 7 holiday apartments. The park currently enjoys a four star rating with “visit England” tourism. Facilities include reception, shop, impressive children's play area and a well presented bar
Bullet point….….. Thames Breaks Holiday Park, Chertsey Partnership, John and Julie Smith Established 1978 35 static caravans, 3 pine Lodges, 7 holiday apartments. Freehold land, three acres. Four star “Visit England” rating Reception, shop, impressive children's play area and bar.
Financials
Sales / Turnover £70000 Less cost of sales (£30000) Gross Profit £40000 Rent (£10000) Rates ( £5000) Advertising (£500) Wages - Insurance (£500) Stationery (£500) Interest - Cleaning (£1000) Clothing (£200) Travel (£800) Gas Water Elec (£500) Telephone (£600) Professional Fees (£400) TOTAL OVERHEADS (£20000) Net Profit £20000
The Village Store Turnover needed = £200,000 50 weeks a year = £4000 per week 7 days a week = £571 per day 8 hours a day = £71 per hour /12 = £5.90 every 5 mins Average spend = £3.50 per customer 1.7 customers every 5 mins
Market Research
Further support….
Start and Grow One to one mentoring Business skills training Access to finance Business Planning support Mentoring
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