Ch. 1 The Meaning of Fashion

Purposes of Clothing Physical Need Psychological Needs Social Needs

Physical Need Protection from weather Protection from environmental dangers Protection from occupation hazards Protection from enemies (long ago)

Psychological Needs Adornment- attractive decoration What is beauty? Quality that gives pleasure to the senses and a positive emotion reaction Artistic expression Attract the opposite sex

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How did you come to your conclusion? Culture? Peer Pressure? Your opinion/ idea? Past experiences

Identify the Fashion/ Culture 1.) 3.) 2.) 4.) 5.) 6.) A. German B. Ireland C. American E. African D. British F. Indian

Psychological Needs Identification-process of establishing or describing who someone is, or what they do. Fitting in Need to belong Uniforms Identifies roles Symbols/ groups

How can Identification be achieved? How are you identified? Emblems Ceremonial Garments How can Identification be achieved? Jewelry Badges Does Avon High School’s Dress Code Take away your Identification?

Social Needs People are socially accepted and admired by their attire Modesty- Covering of the body according to a “cultural code” in society Status-Position or rank compared to others

Assignment Complete the “Garment Show and Tell” Table Homework: Wear (or bring in) one of your favorite garments tomorrow. It can be jeans, hat, shirt, jacket, coat, etc. Must be appropriate! No undergarments!

Why do people select their clothes? Combination of 3 Values & Attitudes Values- important ideas and beliefs Attitudes-feelings and reactions to people, things, and ideas Both past from traditions, family US, different ethnic groups

Why do people select their clothes? Economic/ Social reasons Comfortable clothing Advertisement *Fashion professionals must identify the values and attitudes of customers before producing fashion*

Why do people select their clothes? Conformity vs. Individuality Conformity- agreeing and obeying w/ someone given authority Safe Loss of individuality Individuality- self expression Unique Balance between 2 Adults worry less

Why do people select their clothes? Personality Traits- Total characteristics that distinguishes and individual Decoration in apparel=sociable Comfortable clothes=self control, confident, secure Economy wardrobes=responsible alert

Why do people select their clothes? Needs vs. Wants Need- something a person must have for survival Ex. Coat in cold climate Want- person’s desire for something that gives him or her satisfaction Ex. Getting a brand name coat Sometimes difficult to distinguish between the two

Ongoing Fashion Perspective Fashion as Art and Science Art: Design, Color….. Science: Fibers, Textiles Private and Public Fashion Viewpoints Development: Private….End Product: Public Economic, Political, and Other Influences on Fashion Now vs. Then History Change

History Look at Chart Assigned a decade Research style Develop style from that genre

Fashion Terminology Garment Accessories Style Fashion High fashion Mass fashion Design Avant-garde Fad Classic Ford Fashion look Taste Article of wearing apparel Articles added to complete or enhance apparel Identified by distinct features that create an overall appearance Display of the currently popular style of objects or activities Very latest or newest fashion Accounts for the majority of sales in the fashion business A particular or unique version of a style Clothes are the most daring and wild designs A temporary, passing fashion Style that continues to be popular over an extended period of time A style or design that is produced at the same time by many different manufactures for different prices A total accessorized outfit The prevailing opinion of what is attractive and appropriate