1. Basic Functions of Clothing
What are some of the influences on fashion decisions?

2. Learning Targets Describe the basic functions of clothing.
Identify the uses of the basic functions of clothing.

3. Basic Functions of Clothing
Protection
Identification
Modesty
Status
Adornment

4. Protection
Clothing insulates from the cold and keeps the sun from burning and dehydrating the body in the heat.
Construction workers, firefighters, and police officers need special clothing for protection.
Hospital workers wear gloves and facemasks to protect themselves from contamination.

5. Identification
Clothing and accessories can identify people as members of a group.
Uniforms can help us identify hotel staff, airline personnel, etc.

6. Identification Uniforms also identify athletic teams.
What type of uniforms would identify each of the following?
Baseball player
Hockey player
Tennis player
Football player
Golfer

7. Modesty Modesty: reserved in the way one speaks, DRESSES, or behaves.
Various cultures have different standards or beliefs about acceptable ways to cover the body with clothes.
What is considered modest can be different for men and women.
Different time periods in history have varying degrees of modesty in clothing.
Standards: ethics or customs that are regarded as acceptable (ex: Greek Orthodox Wedding dresses)

8. Status
Clothing and accessories can show a person’s status or rank within a group.
Members of the military or the captain of a team might wear insignias (a badge or emblem) to indicate rank or status.
Clothes or accessories might be used as status symbols by ordinary people.
An insignia is a badge or emblem that shows membership in a group.
Status Symbol: Clothes or other items that offer a sense of status for the ordinary person.

9. Adornment
Decorations, such as clothing, jewelry, and cosmetics, that are worn to enhance appearance and attract attention.
Adornment is used in some cultures to bring admiration and recognition.
Example: henna
Cultural, religious, etc.

10. Influences on Clothing & Clothing Decisions
What are some of the influences on fashion decisions?

11. Compare the influences of family and friends on clothing choices.
Learning Targets
Compare the influences of family and friends on clothing choices.
Evaluate the media’s impact on clothing.
Explain how society influences clothing.

12. Group Share Who or what influences what you decide to wear? Weather?
Media?
Friends?
Parents?
The event?

13. Choosing What to Wear
People choose the clothes they wear for a number of reasons:
To fulfill basic needs
Based on the activities in which they will be participating
Personal preference
Based on the influence of family, friends, the media, and society

14. Your Basic Needs Physical Intellectual Emotional Social
Comfort, protection, and safety
Intellectual
Clothes communicate a lot of information about people & their lives
Emotional
Make you feel attractive and self-confident
Social
Help you identify with other people and feel like a part of a group

15. Your Activities
Clothing choices are linked to how and where you spend your time.
Sports
Traveling
Working
Dining
What activities influence the clothing choices you make each day?

16. Your Personal Preference
Everyone has likes and dislikes.
Clothing likes and dislikes are determined by your values - your beliefs about what’s important, desirable, or worthwhile.
That’s why clothing comes in many colors, fabrics, and styles.
That’s why clothing comes in many colors, fabrics, and styles.

17. Your Personal Preference
Your clothing philosophy is your overall attitude toward clothing.
What do you look for in clothes?
Comfort?
Durability?
Cost?
Status?
Trends?
Comfort, durability, low cost, easy care, status, or trends?
Those that value:
Comfort: clothes that feel good.
Durability: wears well over a long period of time.
Low cost: sales and bargains.
Preserve free time: clothing that takes little care.
Status: select clothes and accessories that look or are expensive or have the name of a designer or celebrity.
Trends: sacrifice comfort and practicality in order to wear up-to-date fashions.

18. Influence of Family
Where the family lives and what they do impacts clothing choices.
Families who live in northern climates need heavy coats, boots, etc.
Families who enjoy outdoor activities need clothing for hiking, water sports, etc.
Families that live in northern climates need heavy coats, boots, etc. for snowy winter days.
Families who enjoy outdoor activities might need clothing for camping, hiking, or water sports.

19. Influence of Friends
A peer group consists of people with a similar background, social status, and age.
Your peer group is your friends and classmates.
An adult’s peers are friends and job associates.
A peer group can have a big influence on how people dress and act.
Social status: position or rank within a group.

20. Influence of Friends
During the teen years, young people usually have a strong need to be accepted by peers.
Acceptance hinges on wearing the “approved” style.
The group may have a strong need to decide what clothing is “IN.”
Acceptance hinges on wearing the “approved” style.
Problems arise when the group’s idea of “right” conflicts with the individual’s or family’s beliefs.

21. Impact of the Media
Messages are communicated through the media to a large audience.
The media is all around you!
Sources of media: TV
Internet
Magazines
Others?

22. Impact of the Media
When you read a magazine article on the season’s latest fashion trends, you get ideas about what to buy and wear.
Advertisements are used to promote products and persuade you to buy!
If you buy certain jeans that you saw advertised you have been influenced by media.
Advertising has the ability to persuade people to buy.
Look for the facts instead of buying from the emotional appeal.
Celebrities endorse products.
Status Symbols: give the wearer a feeling of importance or wealth.
alligator on LaCoste’s shirts
swoosh on Nike sportswear

23. A Changing Society Society influences what people wear.
A group of individuals who live together in a particular area, often as a nation or community.
5 major trends as influences:
More casual living
Rapid communication via the Internet
Multiple shopping options
Consumer Power - price, quality, service, & least hassle
Global marketplace – clothes made in other countries can be sold anywhere!
More casual living: used to be more formal. People dressed up more to do everyday things. Many clothing rules existed.
Rapid Communication: Technology has brought societies around the world in close contact. Fashion news transports quickly. INTERNET
Consumer power: price, quality, service, and least hassle. Loyalty is less likely.
Global Marketplace: clothes manufactured in other countries can be sold anywhere!

24. Making Clothing Decisions
Step 1: State the Situation
Clearly identify the problem or situation
Step 2: List various Options
What choices do you have?
Step 3: Evaluate the Options
What are the pros and cons of each option?
Step 4: Consider your values
What is most important to you?
Step 5: Select the Best Option
Step 6: Evaluate the Results
Options: busy something new, sew a garment, wear something you already own, borrow something, etc.
How much $ can you spend? Can you wait for a sale? Do you have the skills to sew a new garment? Will you look presentable without something new? Would a borrowed garment fit well and look good?
Consider money, time, practicality, appearance, and creativity.