1. Why People Wear Clothes

2. Physical Need
Protect from weather

3. Physical Need
Environmental dangers (shoes, facemasks, helmets, medical gloves)

4. Physical Need
Occupational hazards (chemicals, radiation, fires, athletic pads)

5. Physical Need
Enemies (armor, bulletproof vests).

6. Psychological Need
Affects mental attitude or morale

7. Adornment: attractive decoration
Enhance self concept
Attract opposite sex
Create envy in rivals
Allow artistic expression

8. Culture Society’s set of social norms or values
Determines type of adornment that people use.

10. Identification
Establish or describe who someone is or what he does.

11. Psychological Uniform
We feel comfortable and secure by following informal “rules of dress”
Dress Code: written or unwritten rules of appropriate attire.

12. Social Needs
We are socially accepted or admired because of our attire.
Modesty: Cover the body according to the code of decency of a particular culture or society.

13. Modesty
Immodest, unchaste women are glamorized and all too often celebrated and emulated. While there are steps that we can take in our homes and families to minimize our exposure to these unsavory elements of contemporary living, your daughters cannot entirely avoid the blatant sexual messages and enticements that surround them. You need to have frequent, open discussions during which you teach your daughters the truth about these issues.

14. For example, they need to understand that when they wear clothing that is too tight, too short, or too low cut, they not only can send the wrong message to young men with whom they associate, but they also perpetuate in their own minds the fallacy that a woman’s value is dependent solely upon her sensual appeal. This never has been nor will it ever be within the righteous definition of a faithful daughter of God.
Elder M. Russell Ballard Of the Quorum of the Twelve Apostles April 2010 General conference

18. Status
Position or rank compared to others (expensive jewelry, military stripes)

19. Why people select certain clothes
Values – ideas, beliefs and material items that are important to an individual – the underlying motivation for a persons actions.

20. Attitudes
feelings or reactions to people, things or ideas – formed from your values.
Come from family, friends, community
Ethnic and cultural traditions (nationality)

21. Attitudes
Economic—how people spend their money shows their personal values
Comfort
Bargains because they value economy

22. Latest look because they value prestige
Influenced by advertising

23. Conformity vs. Individuality
Conformity – obey or agree with some given standard or authority (peer group pressure).
Individuality – self expression – makes each person unique

24. “for individuals, fashion is both highly personal and very public”

25. Personality traits
Total characteristics that distinguish an individual
Economy – responsible, alert, efficient
Sociable – likes lots of decoration
Comfort – self control, confident, outgoing, secure

26. Needs vs. Wants
Need: something a person must have for survival. There are varying degrees of need (a new suit for a job interview).

27. Want: desire for something that gives satisfaction
Want: desire for something that gives satisfaction. When someone craves something, they think they need it.

28. Fashion as Art
Thrives on creativity and innovation

29. Fashion as Science
Textiles made through a combination of chemistry and technology.

30. Fashion as Mirror of our Times
Fashion reflects economic conditions, political issues, current events, and popular entertainment. It indicates how we think and live at a given point in time.