ESTABLISHMENT -1 April 1976, Cupertino, California, United States BY- Steve jobs, Steve wozniak,Ronald wayne

PRODUCTS OF APPLE

I PHONE First introduced in the market in the year 2007

CONSUMER GOOD CLASSIFICATION I PHONE IS A SPECIALITY PRODUCT IN DEVELOPING COUNTRIES WHERE AS AT DEVELOPED COUNTRIES ITS MORE LIKE A SHOPPING PRODUCT.

Level of apple product

Width : Number of different product lines carried by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related various product lines.

Mac Software I-Pad i-Phone Product width Mac MacBook Air MacBook Pro Mac Mini iMac Mac pro Software iTunes iPhoto iMovie iCloud Garage band IWork ITunes U Keynote I-Pad iPad iPad 2 iPad Mini iPad Air iPad Pro I-Pod iPod Shuffle iPod Nano iPod Touch iPod Classic i-Phone iPhone iPhone 3G iPhone 4 iPhone 4S iPhone 5 iPhone 5S iPhone 6 iPhone 6 Plus iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus iPhone 8 iPhone 8 Plus iPhone X Product line

Consistency The consistency of apples product mix indicates a degree of similarity of product lines. Apple keeps a consistent image of simplicity for all the products no matter what the version or device.

Line stretching iPod iPhone I pod Mac book Apple TV Apple watch Mini touch I phone 3s I phone 4s Wi-Fi (3G, 4G) Intel core i3 Intel core i5 2nd generation( model - A1378) 3rd generation ( model – A1427) 38mm & 42mm sport 38mm & 42mm Nike+ classic I phone 5s I phone 6s I-pod mini Intel core i7 4th generation ( model – a1625) 38mm & 42mm watch 38mm & 42mm division I phone 7s I phone 8s

Line fillings I phone came to market different colour, size, more storage capacity Mac book with high processor. Ex- Intel core i7

Line modernisation Changes logo of I phone. Change in packaging.

Line featuring Apple launched I phone 8s at the time Durga Puja to became a very special.

NEW PRODUCTS INTRODUCED BY APPLE 10.5- Inch iPad iMac pro

NEW PRODUCTS IWATCH OS 4 HOMOPOD SPEAKER APPLE TV 4K

LAST BUT NOT THE LEAST IPHONE 8 & IPHONE 8 PLUS iPhone x

Branding Strategy of Apple Quality Product with Premium Offerings New Updates, Not Necessarily New Products Control of Both Software and Hardware Giving Meticulous Attention to Detail Using the Music Business Use of Product Experience in Branding Getting Close to the Apple User

PRODUCT LIFE CYCLE PLC REFERS TO THE PROGRESSION OF SEQUENCE OF PRODUCT’S FROM NTRODUCTION TO DECLINE

PLC OF APPLE IPHONE

PLC STRATEGY OF IPHONE DESIGN STARTED IN 2004 AND LAUNCHED IN 2007 01 THROUGH PRESS RELEASE, SHORT COMMERCIALS IT CAUGHT THE ATTENTION OF MANY 02 IPHONE IS AVAILABLE IN 68 COUNTRIES AND IS STILL EXPANDING 03 ITS ONE OF THE MAIN STRATEGIES INCLUDE LAUNCHING A NEW MODEL OF IPHONE EVERY YEAR IN SEPTEMBER. 04 SINCE IPHONE IS NOW MOVING TOWARDS MATURITY CYCLE THEY NEED TO DEFEND THEIR MARKET SHARE WHILE MAINTAINING REVENUES. 05

Product Form Category under which the product falls Product form refers to the Category under which the product falls iPhone will fall under Touch-screen Phones

Product Form Life Cycle

Product Class Product Class refers to The general group of products that fulfil the same need iPhone like every other phone is part of mobile phone product class

Product Class Life Cycle

Brand Life Cycle

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