Transforming High School Career Counseling Certified Production Technician (CPT) & Certified Logistics Technician (CLT) Training & Certification Systems Briefing by: Jan Bray, Bray Strategies LeeSa Page, Senior MSSC Advisor, KY Atlanta Hyatt Regency, June, 2016

MSSC: ADDED FOCUS ON SECONDARY 2004-10: Focus on Community Colleges. Materials deemed too difficult for HS 2010-2013: Companies began asking for HS grads with CPT or CLT 2014: NAM Board-level Task Force recommendation to manufacturers to use MSSC CPT or engage with secondary schools

MSSC RESPONSE Strengthen partnerships with large organizations in secondary schools: ACT, SkillsUSA, Battelle for Kids Promote dual credit between HS and CC Promote awareness of industry certifications among HS career counselors Commission White Paper, “Transforming Career Counseling” Called for all students to have Personalized Career Plans by Grade 9 Assisted by certified career counselors

BARRIERS Survey of HS superintendents showed little awareness of industry certifications Only 3% ranked “Counseling” an important influence on career decisions (Mfg. Institute/Skills USA report, Sept. 2015) 500:1 student to counselor ratio

SOLUTION Convenings Establishment of Steering Committee Career Development Coalition Career Counseling Certifications

NATIONAL CONVENING RECOMMENDATIONS Launch national communications campaign to create commitment to career development Provide career development to all young adults by embracing a systemic approach Work with the Chambers and workforce boards to expand business and industry engagement Professionalize career development by improving training and credentialing for counselors, career coordinators and educators

NATIONAL CONVENING RECOMMENDATIONS Harness the power of technology to transform career development Expand the supply of “caring adults” by engaging the broader community in this effort Expand research into high-quality career development Form a broad cross-sector Career Development Coalition to advance the agenda

CAREER DEVELOPMENT CERTIFICATIONS Development of 3 new NCDA certifications: School-based Career Development Advisor County/ State Career Development Coordinator Career Development Teacher. Training of at least 25 professionals to achieve Advisor/Coordinator certification Placement and evaluation of certified professionals to assess impact of certification

NEXT STEPS Establishment of Career Development Coalition Working Groups -Marketing and Communications -Career Counselor Certifications -Coalition Organization and Membership -Research -Public Policy