Full Name I Company I Job Title I Email Maintaining a Diversified Digital Portfolio: 2017 Reloaded Dario Dulic Dario Dulic I Westboro TOYOTA I Marketing and IT I dario@westborotoyota.com
Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Accent? Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
TODAY WE WILL COVER: Future trends Marketing management Diversified digital portfolio Vendors for you Budget Social media optimization Reporting Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
[OUT]SOURCE [HYBRID] [IN]HOUSE Your Setup Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
HOW TO reSTRUCTURE YOUR BUDGET for 2017? Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
PPC AD STRUCTURE YOUR NAME - YES or NO? WHAT ARE VENDORS DOING? ACCOUNT OWNERSHIP- IP DISPLAY & REMARKETING STRUCTURE Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
SOCIAL MEDIA HIGHLY TARGETED FOCUS MORE $ POWER EDITOR 54% SEGMENT Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
SOCIAL MEDIA Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
SEGMENT ADS EMAIL AND TEXT CREATIVE SUBJECT DO NOT FORGET EMAIL Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY … none of this matters unless you have good foundation RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY SHORT FORMS NO HOMEPAGE LINKS Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT BLOG WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT RELEVANT OEM, LOCAL, ... Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
EXPERIMENT, MEASURE, ADJUST... REPEAT Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Pages/Session, Bounce %, source/medium Campaigns REPORTS Pages/Session, Bounce %, source/medium Campaigns # Leads - Sales and Service/Conversion # Phone Calls from distinct campaigns Spend & Clicks per AdGroup CTRs Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Analytics tools? REPORTS Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
ALL WE HAVE TALKED ABOUT HERE TODAY YOU WHO TO WORK WITH? ALL WE HAVE TALKED ABOUT HERE TODAY YOU NEED TO TO HEAR FROM VENDORS, AND MORE... UNDERSTAND FULL CYCLE COMPANY SIZE SALES, TECH, PERFORMANCE MANAGER Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
MANAGE YOUR MARKETING PORTFOLIO Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Shortcut to successful marketing plan: Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Thank you for joining my session! Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com
Contact Info Full Name: Dario Dulic Company: Westboro TOYOTA Job Title: Marketing and IT Email: dario@westborotoyota.com